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Bus 345 > Week 9 > Flashcards

Week 9 Flashcards

1
Q

What are the sources of survey error?

A
  1. Total survey error
  2. Systematic error
  3. Random error
  4. Sample design error
  5. Measurement error
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2
Q

What are systematic error?

A
  1. This is a measurement error and results from a variation between information sought and information collected
  2. This is potentially more serious than sample design error
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3
Q

What are the rules of the questionnaire design?

A

Survey creator’s job to avoid influencing respondents and build a survey that needs to have honest and thoughtful responses

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4
Q

What are question constructions?

A

Looking at the questions and ensuring its measuring what needs to measure

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5
Q

What are the rules of the questionnaire design?

A

Survey creator’s job to avoid influencing respondents and build a survey that needs to have honest and thoughtful responses

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6
Q

What are question constructions?

A

Looking at the questions and ensuring its measuring what needs to measure

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7
Q

What are open response questions

A

Encourages answers with full answers

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8
Q

What are closed response questions

A

yes or no questions

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9
Q

What are some considerations for closed response questions?

A
  1. Number of response categories
    1. Order of response categories
    2. Proactively managing uncertainty and ignorance
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10
Q

What are some considerations for closed response questions?

A
    1. Number of response categories
    2. Order of response categories
    3. Proactively managing uncertainty and ignorance
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11
Q

What are ambiguous questions?

A

Broad questions

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12
Q

What are some examples of ambiguous questions?

A

Who’s your banker

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13
Q

What are double barreled questions?

A

Questions that include more than one topic

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14
Q

What are some examples of double barreled questions?

A

How much do you enjoy collecting and analyzing data

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15
Q

What are the should of question wording?

A
  1. Question should be focused on a single issue or topic
  2. Question should be brief
  3. Questions should be interpreted in the same way by all the respondents
  4. Questions should use the respondents core vocabulary
  5. Questions should be applicable to all that are completing the instruments
  6. Question responses should be applicable to all who are completing the instrument
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16
Q

What are the shorten version of should of question wording

A
  1. One variable per questions
  2. avoid ambiguous wording
  3. consider your audience
  4. Respondent selection and survey flow
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17
Q

What are the should nots of question wording

A
  1. Should not give limited alternatives
  2. Should not have ambiguous wording
  3. Should not be double barreled
  4. Should not lead the respondent to a particular answer
  5. Should not have loaded wording or phrasing
  6. Should notes for details that cannot be related
  7. Should not use a specific example to represent a general case
  8. Should not be beyond the respondents ability to experience
  9. Should not require the respondents to guess a generalization
18
Q

What does the Questionnaire layout look like?

A
  1. Introduction/Cover letter
    1. Identifying surveyor/sponsor
    2. Purpose of the survey
    3. Explanation of respondent selection
    4. Request for participation
    5. Anonymity
  2. Questions
    1. Open with screening or easy/non threatening questions
    2. Proceed from broad to specific
    3. Flow smoothly from one topic to another
    4. Demographics at end
    5. Thank you statement
19
Q

What are the question order

A
  1. Level of specificity:
    1. Questions flow from general to specific
  2. Order of questions/answers
    1. Randomize questions related to concepts that your are testing
    2. Randomize order of answers
20
Q

What are the categories of sensitive questions

A
  1. Categories
  2. Middle/End of instrument
    1. Momentum
  3. Counter biasing
    1. Everybody approach
    2. How others feel or third person
  4. Anonymity
21
Q

What are the role of the pretest?

A

Attempts to minimize respondent and interviewer error

22
Q

What are the types of pretesting the questionnaire

A
  1. Skip patterns
  2. Respondent interest and attention
  3. Logical flow
23
Q

What are two types of error?

A

Random error and systematic error

24
Q

What is chance variation?

A

Difference between the sample value and the two value of the population mean that can’t be eliminated

25
Q

What is the systematic error

A

Error that results from problems or flaws in execution of the research design; sometimes called non sampling error

26
Q

What is included in systematic error

A

All sources of error except those introduced by the random sampling process

27
Q

What are non sampling errors

A

Systematic errors are sometimes called and these systematically influence survey answers as. asample design error and measurement error

28
Q

What is sample design error

A

A systematic error that results from a problem in the sample design or sampling procedures

29
Q

What is sampling frame

A

The list of population elements or members from which units to be sampled are selected

30
Q

What is frame error

A

Error resulting from an inaccurate or incomplete sampling frame

31
Q

What is population specification error

A

This results from an incorrect definition of the population or universe from which the sample is to be selected

32
Q

What is selection error?

A

Occurs when sampling procedures are incomplete or improper when appropriate selection procedures are not properly followed

33
Q

What is measurement error

A

Systematic error that results from a variation between the information being sought and what is actually obtained by the measurement process

34
Q

What does measurement error include

A

Surrograte information error, interviewer error, measurement instrument bias, processing error, non response bias and response bias

35
Q

What is surrogate information error

A

Occurs there is a discrepancy between the information actually required to solve a problem and the information sought by the researcher

36
Q

What is interviewer error or interviewer bias

A

Results from the interviewers influencing the respondent consciously or unconsciously to give inaccurate answers

37
Q

What are types of interviewer error

A

Facial expressions, gender, age, dress, body language, tone of voice of the interviewer

38
Q

What is validation

A

Process of ascertaining that interviews were conducted as specified

39
Q

What is the goal of validation

A

Detect interviewers fraud or failure to follow key instructions

40
Q

What is the purpose of the validation process?

A

Ensures that interviews were administered properly and completely

Bus 345 (6 decks)

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