WEEK 8: PREJUDICE

Question 1

give two examples of roots of prejudice.

Answer 1

perceived threat (material or symbolic) 
threat to self esteem

Question 2

what is social identity theory?

Answer 2

division of the world into groups gives these groups social importance and meaning for our identities.

Question 3

what is bogus pipeline effect?

Answer 3

leads p’s to think study will tell them something about themselves when it probably wont

Question 4

explain a study which looked at helping behaviour in inter-ethnic settings.

Answer 4

Crosby et al. (1980) reviewed studies which looked at helping behaviour in inter-ethnic settings.

50% of studies showed more help given to same race.

White people’s behaviour is context-dependant

• face to face = 1/3 pro white bias
• not face to face = 3/4 pro white bias

Question 5

explain dovidio et al.’s implicit/ explicit prejudice diagram thingy

Answer 5

implicit attitudes (response latency measure) -> non-verbal friendliness -> perceived friendliness of participant (by partner)

explicit attitudes (self report measure) -> verbal friendliness -> perceived friendliness of participant (by participant)