WEEK 3: ATTITUDES

Question 1

why is studying attitudes important?

Answer 1

the way people evaluate their social world has important consequences for their relationships with and actions towards others.

also attitudes guide decisions we make

Question 2

how can attitudes be measured?

Answer 2

Likert scales
semantic differentials
implicit attitudes test

Question 3

what are some of the factors that make attitudes a better predictor of behaviour?

Answer 3

specific attitudes are better than general attitudes.

strong attitudes better than weak ones

Question 4

give an example of another variable that effects behaviour rather than our attitudes

Answer 4

we think others will like our behaviour if they are of that attitude.

Question 5

explain the theory of reasoned action/planned behaviour

Answer 5

our attitude and subjective norm make up intention which leads to behaviour

Question 6

tell me about the implicit attitudes test darling

Answer 6

shows implicit attitudes and strength of association.

speed at answering different trials shows implicit attitudes (i.e.) if i answered faster on “good” and “me” compared to “me” and “bad” that shows a higher implicit self-esteem.

Question 7

tell me about the elaboration likelihood model

Answer 7

when issue involvement is low, peoples attitudes are swayed by characteristics of source (i.e.) expert or not.

when issue involvement is high, attitudes are swayed by argument quality.

Question 8

what is cognitive dissonance theory?

Answer 8

when’s peoples attitudes and beliefs don’t align so they experience dissonance and either change their attitude or behaviour so they are now align.

Question 9

give an example of a study measuring implicit attitudes

Answer 9

Freis et al.= will people choose choc or fruit under either low or high cognitive load. low cog- explicit attitude, and vise versa.