WEEK 7: STEREOTYPES Flashcards
give two reasons for why people stereotype.
categorizing for efficiency- its less cognitive effort to stereotype
motivational purpose- positive group identity compared to other groups
explain the “women are wonderful” effect
Deutsch et al. (1987)
when not smiling, women were perceived as less happy, carefree and relaxed than men
non-smiling women were rated less happy than women with no photo!
non-smiling men were rated more favourably on those traits than men with no photo.
what is stereotype threat?
people afraid that they will live up to negative stereotypes
what is a study that demonstrates stereotype threat?
steele and aronson (1995)
examined performance on an intellectual ability test among black and white p’s with race salient or not .
when race was primed, black people performed way worse
explain what was found when Lyons and Kashima (2001) looked at transmission of stereotypes in communication chains.
stereotypes might are shared/ consistent survive, and those that are inconsistent disappear
