Week 7b Flashcards
- Who authored the article “Litigation and Lobbying in Support of the Mark”?a) Julie Bauer and David M. Higginsb) Julie Bauer and James Higginsc) Sarah Collins and David M. Higginsd) David M. Higgins and Mark Bauer
a
- What is Julie Bauer’s area of expertise?a) Legal history and lobbying strategiesb) Business history with a focus on strategic non-market activitiesc) Economic and cultural analysis of beverage industriesd) International trade and cultural branding
b
- Which act was the first to define Scotch whisky on a broad scale?a) 1969 Actb) 1933 Actc) 1990 Actd) 1945 Act
b
- What period does the article focus on for analyzing the SWA’s activities?a) 1800–1850b) 1945–1990c) 1969–2000d) 1933–1969
b
- What is one of the primary roles of the Scotch Whisky Association?a) Promoting new Scotch whisky distilleries internationallyb) Protecting Scotch whisky from imitation and regulatory threatsc) Increasing whisky exports to European markets exclusivelyd) Lobbying to remove UK taxes on Scotch whisky
b
- What was the significance of the 1969 Act for Scotch whisky?a) It introduced an international tax exemption for Scotch whisky.b) It standardized regulations and reinforced Scotch whisky’s authenticity.c) It established an entirely new marketing framework for luxury whiskies.d) It created funding for new distilleries in Scotland.
b
- Why is branding emphasized for Scotch whisky in the article?a) It increases efficiency in manufacturing and export processes.b) It guarantees adherence to strict safety regulations in production.c) It enhances its cultural appeal and secures global market access.d) It aligns the whisky with modern consumer expectations of luxury.
c
- What was a major concern regarding the definition of Scotch whisky?a) Disputes over the definition allowed for misrepresentation in marketing.b) Lack of clarity led to new restrictions on production volume.c) It caused confusion among producers about exporting Scotch.d) Legal ambiguity resulted in court decisions favouring international producers.
a
- How did global misrepresentation of Scotch whisky affect the SWA?a) It reduced confidence in the SWA’s legal authority.b) It undermined the brand’s authenticity and consumer trust.c) It led to a permanent loss of market share to other beverages.d) It forced producers to diversify into other alcoholic products.
b
- What impact did the lack of a clear definition of Scotch whisky have?a) Lower demand for Scotch whisky among younger demographics.b) Mislabeling of products, reducing confidence in authentic Scotch.c) The emergence of competitor brands claiming Scottish origins.d) Increased reliance on local Scottish markets for sales.
b
What was a legal challenge caused by inconsistent definitions?
a) Courts hesitated to prosecute cases involving Scotch whisky mislabeling.
b) Litigation efforts often failed due to unclear criteria for authenticity.
c) Definitions were established but not enforced by international courts.
d) Producers of authentic Scotch had limited recourse against counterfeiters.
b
How did the misrepresentation of Scotch whisky lead to consumer misunderstanding?
a) Consumers avoided all whisky products, fearing mislabeling.
b) Consumers associated counterfeit Scotch with the SWA itself.
c) Consumers purchased products they believed to be authentic but were not.
d) Consumers demanded a new certification process for all whiskies.
c
What did the authors highlight as the broader risk of counterfeit Scotch?
a) It caused irreparable damage to the brand’s global image.
b) It resulted in increased competition from other whisky-producing nations.
c) It created confusion about the legal framework for luxury goods.
d) It reduced long-term investment in authentic Scotch production.
a
What cultural significance is tied to Scotch whisky, according to the article?
a) It embodies the traditions and craftsmanship of Scotland.
b) It represents a symbol of British imperial trade strength.
c) It serves as a universal standard for all luxury whiskies.
d) It mirrors Scotland’s economic reliance on artisanal goods.
a
What is one economic risk associated with brand dilution?
a) Rising production costs for authentic Scotch distilleries.
b) Increased competition from non-luxury alcoholic beverages.
c) Consumer preference shifting to cheaper alternatives marketed as Scotch.
d) Export revenues for non-European Scotch whisky producers decreased.
c
Why is protecting regional identity important for Scotch whisky?
a) It ensures authenticity and a perception of prestige for the product.
b) It simplifies the logistical processes involved in exporting Scotch.
c) It reduces taxes imposed on authentic Scotch whisky exports.
d) It allows producers to diversify product offerings internationally.
a
What was a significant consequence of inconsistent court rulings on Scotch whisky?
a) It created legal uncertainty, complicating the enforcement of authenticity standards.
b) It allowed international courts to bypass regulations on Scotch whisky imports.
c) It reinforced the need for clearer marketing strategies.
d) It benefited counterfeit producers at the expense of authentic distillers.
a
What was a primary outcome of inferior products marketed as Scotch whisky?
a) Consumers avoided Scotch whisky entirely, causing market shrinkage.
b) The global reputation of Scotch whisky suffered, undermining consumer trust.
c) Authentic producers benefited from increased awareness campaigns.
d) Counterfeit products were more widely recognized than authentic ones.
b
How did logistical challenges affect the Scotch Whisky Association?
a) They had to implement complex international distribution networks.
b) They focused on limiting counterfeit goods entering the market.
c) They struggled to maintain compliance with varying regional laws.
d) They saw an increased cost of producing authentic Scotch whisky.
b
Why does the article emphasize regulation during 1945–1990?
a) It marked a peak in counterfeit products disrupting the Scotch whisky market.
b) It was a critical period for global legal and market alignment on Scotch whisky standards.
c) It represented the height of SWA lobbying efforts against competitors.
d) It signified Scotland’s economic reliance on whisky as a primary export.
b
