Week 7-8 business research

Question 1

is the process of describing some property of a phenomenon of
interest, usually by assigning numbers in a reliable and valid way.

Answer 1

Measurement

Question 2

can be thought of as a generalized idea that represents something of meaning

Answer 2

Concept

Question 3

A single characteristic or fundamental feature of an object, person, situation, or issue.

Answer 3

Attribute

Question 4

An index assigns a value based on how much of the concept being
measured is associated with an observation. Indexes often are formed by putting several
variables together.

Answer 4

Index measure

Question 5

Assign a value to an observation based on a mathematical
derivation of multiple variables.

Answer 5

Composite measures

Question 6

means that the value assigned for a response is treated oppositely from the other items.

Answer 6

Reverse coding

Question 6

• A scale created by simply summing (adding together) the
  response to each item making up the composite measure.

Answer 6

Summated Scale

Question 7

Variables that are not directly observable but are
measurable through indirect indicators, such as verbal expression or overt behavior.

Answer 7

Hypothetical Constructs

Question 8

In its most basic form, attitude scaling requires that an individual agree or disagree
with a statement or respond to a single question.

Answer 8

Simple Attitude Scales

Question 9

A rating scale that consists of several response categories, often providing respondents with alternatives to indicate positions on a continuum.

Answer 9

Category Scales

Question 10

A measure of attitudes designed to allow respondents to rate how strongly they agree or disagree with carefully constructed statements, ranging from very positive to very negative
attitudes toward some object.

Answer 10

Likert scale

Question 11

An attitude rating scale similar to a semantic differential except that it uses numbers, instead of verbal descriptions,

Answer 11

Numerical Scale

Question 12

A measure of attitudes in which respondents are asked to divide a
constant sum to indicate the relative importance of attributes; respondents often sort cards,

Answer 12

Constant-Sum Scale

Question 13

A measurement technique that involves presenting the
respondent with two objects and asking the respondent to pick the preferred object;

Answer 13

Paired Comparison

Question 14

The process of identifying scales that correspond to variance in a
concept to be involved in a research process.

Answer 14

Operationalization

Question 15

Indicate the way that a certain value on a scale corresponds to
some true value of a concept

Answer 15

Correspondence Rules

Question 16

A term used to refer to concepts measured with multiple variables.

Answer 16

Construct