Week 6 business research

Question 1

People who verbally answer an interviewer’s questions or provide answers to written questions.

Answer 1

Respondents

Question 2

a more formal term, which emphasizes that the purpose of contacting respondents is to obtain a representative sample, or subset, of the target population.

Answer 2

Sample Survey

Question 3

A statistical fluctuation that occurs because of chance variation in
the elements selected for a sample.

Answer 3

Random Sampling Error

Question 4

Error resulting from some imperfect aspect of the research design that causes respondent error or from a mistake in the execution of the research.

Answer 4

Systematic Error

Question 5

A persistent tendency for the results of a sample to deviate in one direction from the true value of the population parameter.

Answer 5

Sample Bias

Question 6

A category of sample bias resulting from some respondent action or
inaction such as nonresponse or response bias.

Answer 6

Respondent Error

Question 7

The statistical differences between a survey that includes only those who responded and a perfect survey that would also include those who failed to respond.

Answer 7

Nonresponse Error

Question 8

People who are not contacted or who refuse to cooperate in the
research.

Answer 8

Non Respondents

Question 9

People who are not at home or who are otherwise inaccessible on the first and second contact.

Answer 9

No Contacts

Question 10

People who are unwilling to participate in a research project.

Answer 10

Refusals

Question 11

A bias that occurs because people who feel strongly about a
subject are more likely to respond to survey questions than people who feel indifferent about
it.

Answer 11

Self-Selection Bias

Question 12

A bias that occurs when respondents either consciously or unconsciously
tend to answer questions with a certain slant that misrepresents the truth.

Answer 12

Response Bias

Question 13

Even when a respondent is consciously trying to be
truthful and cooperative, response bias can arise from the question format, the question
content, or some other stimulus.

Answer 13

Unconscious Misrepresentation

Question 14

A response bias may occur when people misrepresent answers to appear
intelligent, conceal personal information, avoid embarrassment, and so on.

Answer 14

Deliberate
Falsification

Question 15

A tendency for respondents to agree with all or
most questions asked of them in a survey.

Answer 15

Acquiescence Bias

Question 16

A category of response bias that results because
some individuals tend to use extremes when responding to questions.

Answer 16

Extremity Bias

Question 17

A response bias that occurs because the
presence of the interviewer influences respondents’ answers.

Answer 17

Interviewer Bias

Question 18

Bias in responses caused by respondents’
desire, either conscious or unconscious, to gain prestige or appear in a
different social role.

Answer 18

Social Desirability Bias

Question 19

An error caused by the improper administration or execution of the
research task.

Answer 19

Administrative Error

Question 20

A category of administrative error that occurs because of
incorrect data entry, incorrect computer programming, or other procedural errors during
data analysis.

Answer 20

Data-Processing Error

Question 21

An administrative error caused by improper sample design
or sampling procedure execution.

Answer 21

Sample Selection Error

Question 22

• Mistakes made by interviewers failing to record survey responses

Answer 22

interviewer error

Question 23

• The practice of filling in fake answers or falsifying questionnaires
  while working as an interviewer.

Answer 23

interviewer cheating