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Fashion in International markets > Week 7-8 > Flashcards

Week 7-8 Flashcards

1
Q 
Need/Opportunity Recognition
Information Search
Evaluation of Alternatives
Purchase
Outcomes of Purchase
A

Classical Model of Consumer Choice

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2
Q

Involve the physical composition of the product. Ex. quality, style, comfort, durability, fabric, colour, fit, ease of care, wardrobe coordination.

A

Intrinsic Cues

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3
Q

Product related but not a part of the physical product itself. Ex. brand name, country of origin, packaging, price, store name, return policy, warranty, payment method

A

Extrinsic Cues

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4
Q

Quality: excellence or superiority

A

Transcendent

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5
Q

Quality: performance, features, durability

A

Product-Based

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6
Q

Quality: aesthetic and perceived quality

A

User-Based

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7
Q

Quality: Value for money

A

Value-Based

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8
Q

Quality: conformance and reliability

A

Manufacturing-Based

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9
Q

Refers to the measurable and verifiable superiority on some premeditated ideal standard.

A

Objective Quality

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10
Q

Quality: Involves an objective aspect or feature.

A

Mechanistic Quality

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11
Q

Quality: Involves the subjective response of people to objects.

A

Humanistic Quality

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12
Q

The ability of fabric to meet aesthetic and functional expectation.

A

Quality

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13
Q

The combination of features within a garment that produce a distinctive appearance.

A

Style

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14
Q

The garments silhouette and structure.

A

Style

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15
Q

To generate values and benefits.

A

Importance of Style

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16
Q

To create aspirations and desirability

A

Importance of Style

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17
Q

To increase awareness/to gain customers attention.

A

Importance of Style

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18
Q

To express personal beliefs and communicate with others.

A

Importance of Style

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19
Q

To use as a tool to conform or differentiate

A

Importance of Style

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20
Q

To cope with change/ to solve problems.

A

Importance of Style

21
Q

To increase sales/better margin.

A

Importance of Style

22
Q

Physical appearance, product form, combination of features

A

Style

23
Q

Novelty + Appropriateness

A

Aesthetic Appeal

24
Q

Highly complex subjects comprised of physical, socio-psychological and psychological aspects.

A

Comfort, fit and fabric

25
Q

One that is comfortable to wear, with sufficient room to allow for easy movement, and that it should be aesthetically acceptable as well as fashionable.

A

Well-Fitting Garment

26
Q

The way a clothing item conforms to the body or the relationship between the clothing and the body.

A

Fit

27
Q

Can be used to camouflage perceived figure faults and bring their bodies closer to the perception of the norm, temporarily improving body cathexis.

A

Well-Fitting Garment

28
Q

___ is positively correlated with age.

A

Fit

29
Q

Degree of satisfaction/dissatisfaction with ones body.

A

Cathexis

30
Q

Reflected tactile qualities, weight and overall pleasantness

A

Fabric

31
Q

Association may vary from culture to culture. Some appear to have universal meaning and some do not.

A

Colour

32
Q

May affect consumer behaviour for for low involvement products more than for high involvement products.

A

Colour

33
Q

The most worn colour for fancy occasions.

A

Black

34
Q

Quality Indicator

A

Price Evaluation

35
Q

Perceived risk inherent to the purchase

A

Price Evaluation

36
Q

Convenience and time-saving in shopping

A

Price Evaluation

37
Q

Perceptions of brand-to-brand quality difference

A

Price Evaluation

38
Q

Perceptions of credibility of the pricer-setter

A

Price Evaluation

39
Q

Price and quality are highly and ___________ correlated.

A

Positively

40
Q

A name, symbol, design or mark that enhances the value of a product beyond its functional value.

A

Brand

41
Q

Something that offers a functional benefit

A

Product

42
Q

Functional values/tangible values

A

Product

43
Q

Added values/intangible values

A

Brand

44
Q

Technical complexity

A

Factor influencing customer involvement with products

45
Q

Potential for harm

A

Factor influencing customer involvement with products

46
Q

Time commitment

A

Factor influencing customer involvement with products

47
Q

Social visibility

A

Factor influencing customer involvement with products

48
Q

Symbolic meaning

A

Factor influencing customer involvement with products

49
Q

Price

Frequency of purchase

A

Factor influencing customer involvement with products

Fashion in International markets (6 decks)

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