Week 7-8 Flashcards
Need/Opportunity Recognition Information Search Evaluation of Alternatives Purchase Outcomes of Purchase
Classical Model of Consumer Choice
Involve the physical composition of the product. Ex. quality, style, comfort, durability, fabric, colour, fit, ease of care, wardrobe coordination.
Intrinsic Cues
Product related but not a part of the physical product itself. Ex. brand name, country of origin, packaging, price, store name, return policy, warranty, payment method
Extrinsic Cues
Quality: excellence or superiority
Transcendent
Quality: performance, features, durability
Product-Based
Quality: aesthetic and perceived quality
User-Based
Quality: Value for money
Value-Based
Quality: conformance and reliability
Manufacturing-Based
Refers to the measurable and verifiable superiority on some premeditated ideal standard.
Objective Quality
Quality: Involves an objective aspect or feature.
Mechanistic Quality
Quality: Involves the subjective response of people to objects.
Humanistic Quality
The ability of fabric to meet aesthetic and functional expectation.
Quality
The combination of features within a garment that produce a distinctive appearance.
Style
The garments silhouette and structure.
Style
To generate values and benefits.
Importance of Style
To create aspirations and desirability
Importance of Style
To increase awareness/to gain customers attention.
Importance of Style
To express personal beliefs and communicate with others.
Importance of Style
To use as a tool to conform or differentiate
Importance of Style
To cope with change/ to solve problems.
Importance of Style
To increase sales/better margin.
Importance of Style
Physical appearance, product form, combination of features
Style
Novelty + Appropriateness
Aesthetic Appeal
Highly complex subjects comprised of physical, socio-psychological and psychological aspects.
Comfort, fit and fabric
One that is comfortable to wear, with sufficient room to allow for easy movement, and that it should be aesthetically acceptable as well as fashionable.
Well-Fitting Garment
The way a clothing item conforms to the body or the relationship between the clothing and the body.
Fit
Can be used to camouflage perceived figure faults and bring their bodies closer to the perception of the norm, temporarily improving body cathexis.
Well-Fitting Garment
___ is positively correlated with age.
Fit
Degree of satisfaction/dissatisfaction with ones body.
Cathexis
Reflected tactile qualities, weight and overall pleasantness
Fabric
Association may vary from culture to culture. Some appear to have universal meaning and some do not.
Colour
May affect consumer behaviour for for low involvement products more than for high involvement products.
Colour
The most worn colour for fancy occasions.
Black
Quality Indicator
Price Evaluation
Perceived risk inherent to the purchase
Price Evaluation
Convenience and time-saving in shopping
Price Evaluation
Perceptions of brand-to-brand quality difference
Price Evaluation
Perceptions of credibility of the pricer-setter
Price Evaluation
Price and quality are highly and ___________ correlated.
Positively
A name, symbol, design or mark that enhances the value of a product beyond its functional value.
Brand
Something that offers a functional benefit
Product
Functional values/tangible values
Product
Added values/intangible values
Brand
Technical complexity
Factor influencing customer involvement with products
Potential for harm
Factor influencing customer involvement with products
Time commitment
Factor influencing customer involvement with products
Social visibility
Factor influencing customer involvement with products
Symbolic meaning
Factor influencing customer involvement with products
Price
Frequency of purchase
Factor influencing customer involvement with products
