Week 7 Flashcards
1
Q
Approach vs avoidance motivation
A
Approach - (promotion focus) - moving towards a positive goal [I want to pass the exam]
Avoidance (Prevention focus) - moving away from a negative goal [I don’t want to fail the exam]
2
Q
- Approach-Approach conflict (1st world problems)
- Approach-Avoidance conflict
- Avoidance-Avoidance conflict
A
- Do I fly to thailand or to USA (Choice between 2 desirables)
- Do i drink beer (unhealthy but tasty) or abstain (Choice between desirable but often disonanced)
- Do i take a risky surgery or horrible medicine
3
Q
Equifinality meaning
A
single goal is associated with multiple means [goal - whiter teeth, multiple means - multiple toothpase brands offering whiter teeth]
4
Q
Multifinality meaning
A
Multiple goals are associated with the same means [mean - 1 whitenning toothpaste of natural ingredients, multiple goals - be healthier, whiten teeth]
5
Q
Laddering meaning
A
Finding the reason behind the product attribute and which value it fulfills for the customer [strong chip flavor > eat less > less weight > self-esteem]
