Week 7 Flashcards

1
Q

contextual effects on buying:

A

physical and social surroundings
temporal
antecedent states
task definition
shopping orientation

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2
Q

purchase environment:

A

the shopping expierence
spontaneous or planned shopping
point of purchase stimuli
n-commerce

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3
Q

post- purchase outcomes:

A

consumer satisfaction
customer value
brand loyalty
product disposal

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4
Q

the physical surroundings when buying (6)

A

location
weather
aromas
decor
music
lightning

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5
Q

pleasure and arousal when buying:

A

two dimensions which determine id a shopper will react positively or negatively to a consumption environment

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6
Q

product stewardship is when a business:

A

takes responsibility for the products they make so they don’t end up in landfill

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7
Q

6 aspects of social power when making a purchase:

A

referent (person or group)
legitimate (authority’s)
reward
information
expert (having good knowledge)
coercive (through intimidation)

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