Week 7 Flashcards
contextual effects on buying:
physical and social surroundings
temporal
antecedent states
task definition
shopping orientation
purchase environment:
the shopping expierence
spontaneous or planned shopping
point of purchase stimuli
n-commerce
post- purchase outcomes:
consumer satisfaction
customer value
brand loyalty
product disposal
the physical surroundings when buying (6)
location
weather
aromas
decor
music
lightning
pleasure and arousal when buying:
two dimensions which determine id a shopper will react positively or negatively to a consumption environment
product stewardship is when a business:
takes responsibility for the products they make so they don’t end up in landfill
6 aspects of social power when making a purchase:
referent (person or group)
legitimate (authority’s)
reward
information
expert (having good knowledge)
coercive (through intimidation)