Week 6

Question 1

extended, limited and habitual decision making:

Answer 1

extended: high involvement purchasing
limited: in the middle something new maybe but not expensive
habitual: automatic decision

Question 2

affective events theory:

Answer 2

expiercing an effective event can create an emotion that leads to an affect driven attitude and behaviour (purchasing)

Question 3

affect control theory: explains the changes in our thoughts and behaviours to mandating our emotions rather than changing them

Question 4

frenchs exchange framework 4 exchanges:

Answer 4

hug
smack
nudge
shove

Question 5

problem recognition: need

Answer 5

when the actual state moves towards

Question 6

problem recognition: opportunity

Answer 6

when the ideal state moves upward

Question 7

once a consumer has identified a problem the marketer could:

Answer 7

develop or alter products
modify channels of distribution
change price
new advertising strategy

Question 8

approach’s to activating problem recognition:

Answer 8

increasing the importance of the existing discrepancy

influencing the desired state

influencing the existing state

planned obsolescence

Question 9

why do an external search before buying a product:

Answer 9

better price
better quality
reduced risk
confident in purchase
enjoyment of search

Question 10

marketing strategies in evoked set:

Answer 10

maintenance strategy: when consumers buy product habitually mantain the product quality and reinforce advertising messages

Question 11

marketing strategies in evoked set: capture strategy

Answer 11

capturing consumers, provide info

Question 12

disrupt strategy: disrupt the existing pattern of devaion making by grabbing attention