Week 7 Flashcards
Why diversify?
Spread the risk
Why can acquisitions be successful?
Because firms gain access to knowledge that has the potential to meaningfully contribute to enhanced innovative outputs in other operations held by the firm
Define Strategic entrepreneurship
Strategic entrepreneurship involves taking entrepreneurial actions using a strategic perspective
What’s the main responsibility of top level managers focusing on emerging brands or innovation?
Verify that their firms is consistently finding entrepreneurial opportunities.
Define corporate entrepreneurship
Corporate entrepreneurship is the use or application of entrepreneurship within an established firm
Define entrepreneurial opportunities
Conditions in which new goods or services can satisfy a need in the market
Name the three types of innovative activities according to joseph schumpeter
- Invention is the act of creating or developing a new produt or process.
- Innovation is a process used to create a commercial product from an invention;
- Imitation is the adoption of a similar innovation by different firms.
Firms invest in Research and development to produce two types of innovations:
Incremental and novel
What are incremental innovations?
Incremental innovations build on existing knowledge bases and provide small improvements in current products
What are novel/ breakthrough innovations
Novel or breakthrough innovations usually provide significant technological changes and create new knowledge
Define internal corporate venturing
Internal corporate venturing is the set of activities firms use to develop internal inventions and especially innovations
Define Autonomous strategic behaviour
Autonomous strategic behaviour is a bottom-up process in which product champions pursue new ideas, often through a political process, by means of which they develop and coordinate the actions required to innovate and to bring the innovation to the market.
Define a product champion
An individual with an entrepreneurial mindset who seeks to create support for developing an innovation.
What’s induced strategic behaviour?
A top-down process whereby the firm’s current strategy and structure foster innovations that are closely associated with that strategy and structure.
What do cross-functional product development teams facilitate?
Efforts to integrate activities associated with different organisational functions, such as design, manufacturing, and marketing