Week 3 Flashcards
Define corporate-level strategies
Corporate-level strategies are strategies firms use to diversift their operations from a signle business competing in a single market, into several product markets and into several businesses.
What does the basic corporate strategy focus on?
Diversification
Given that the diversified firm operates in several different and unique product markets and probably in several businesses, it forms two types of strategies. Name them.
- Corporate-level strategy
- business level strategy
What is the corporate-level industry concerned with?
It’s concerned with what product markets and business the firm should compete in and how corporate headquarters should manage those businesses
What levels of diversification exist?
- Low level diversification
- Moderate and high levels of diversification
A firm pursuing a low level of diversification uses either a _______
single- or a dominant business, corporate-level diversification strategy.
Explain the Single business diversification strategy
Single-business diversification strategy is a corporate-level strategy wherein the firm generates 95% or more of its sales revenue from its core business area.
Explain the dominant-business diversification
With the dominant-business diversification, the firm generates between 70-95% of its total revenue within a single business area
A firm generating more than 30% of its revenue outside a dominant business and whose businesses are related to ech other in some manner uses a…
… related diversification corporate-level strategy.
When is a related constrained diversification strategy used?
When the links between the diversified firms business are rather direct.
What are related linked firms?
Related linked firms share fewer resources and assets between their businesses, concentrating instead on transferring knowledge and core competencies between the business
A highly diversified firm that has no relationships between its businesses follows an…..
….. unrelated diversification strategy.
Firms using an unrelated diversification strategy are known as?
Conglomerates
What are economies of scope
Economies of scope are cost savings that the firm creates by successfully sharing some of its resources and capabilities of transferring one or more corporate-level core competencies that were developed in one of its businesses to another of its businesses.
Define Operational relatedness
Firms can create operational relatedness by sharing either a primary activity or a support activity
Define Corporate relatedness
Corporate-level core competencies are complex set of resources and capabilities that link different businesses, primarily through managerial and technological knowledge, experience and expertise
What strategy do firms seeking to create value through corporate relatedness use?
Diversification strategy.
when does Multipoint competition exist
Multipoint competition exists when two or more diversified firms simultaneously compete in the same product areas or geographical markets.