Week 1 Flashcards
Definition: Strategy
We define strategy as an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage.
How is strategic competitiveness achieved?
Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy
What’s the goal of a strategy
- Receive above-average returns
What are the 4 parts of the Strategic management process?
- Part 1: Strategic inputs
- Part 2: Formulation
- Part 3: Implementation
- Part 4: Performance
What are strategic inputs (part 1) composed of?
- Strategic management and strategic competitiveness
- The external environment
- The internal organisation
- The integration of internal and external resources
What is the Formulation (part 2) composed of?
- Business-level strategy
- Competitive rivalry and competitive dynamics
- corporate-level strategy
- strategic acquisition and restructuring
- international strategy
- cooperative strategy
What is the Implementation (part 3) composed of?
- Strategic leadership
- Corporate governance
- Organisational structure and controls
- Strategic entrepreneurship
- Strategic renewal
What is the Performance (part 4) composed of?
Competitive advantage in above-average returns
A firm’s __________ demonstrates how it differs from its competitors.
strategy
When does a firm have a competitive advantage
A firm has a competitive advantage when it implements a strategy that competitors are unable to duplicate or find too costly to try to imitate.
How can an organisation be confident that its strategy has resulted in one or more useful competitive advantages?
A firm can only be confident when:
- Only after competitors’ efforts to duplicate its strategy have ceased or failed.
Is a competitive advantage permanent.
No, the speed with which the competitors will find skills to try to imitate this is the time for the advantage to last.
Definition: Above-average returns
Above-average returns are returns in excess of what an investor expects to earn from other investments with a similar amount of risk.
Definition: Risk
Risk is an investor’s uncertainty about the economic gains or losses that will result from a particular investment.
How are returns measured?
The returns are often measured in terms of accounting figures.
Firms without a comp advantage or that are not competing in an attractive industry earn…
…average returns
Definition: Average returns
Average returns are returns equal to those an investor expects to ear from other investments with similar amount of risk.
Definition of the strategic management process:
The strategic management process is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns.
Analyzing its external environment and internal organisation to determine..
..its resources, capabilities, and core competencies is the first step the firm takes in the strategic management process.
How is the competitive landscape growing bigger?
- The boundaries of an industry become challenging
- Conventional sources of CompAdv (Economies of scale and huge advertising budgets) are not as effective as they once were
- The traditional managerial mindset is unlikely to lead a firm to strategic competitiveness ( due to changing conditions)
- Under the conditions of hypercompetition, assumptions of market stability are replaced by notions of inherent instability and change.
> Emergence of a global economy and
technology are two primary drivers of
hypercompetitive environments.
Definition: Hypercompetition
Hypercompetition is a term often used to capture the realities of the competitive landscape
Definition: Global economy
A global economy is one in which goods, services, people, skills and ideas move freely across political borders
Definition: Globalisation
Globalization is the increasing economic interdependence among countries and their organisations as reflected in the flow of goods and services, financial capital, and knowledge accross country borders
Globalization is a product of a…
…large number of firms competing against one another in an increasing number of global economies
Globalization increased the range of opportunities for..
..companies competing in the current competitive landscape
Name the two categories of Technology and technological changes:
- Technology diffusion
- Disruptive technologies
Define Technology diffusion
Technology diffusion is the rate at which new technologies become available and are used
Define Disruptive technologies
Disruptive technologies can destroy the value of existing technology and create new markets