Week 6 Marketing Research

Question 1

Three types of primary data

Answer 1

Explanatory
Descriptive
Causal

Question 2

Conducting marketing research in three steps

Answer 2

1 what do we want to know?
2 where can the information be found?
3 how do we use the findings?

Question 3

Excuses for not doing marketing research

Answer 3

Too expensive
We don’t want to be popular
We already know what our audience wants well enough