Week 4 Promotion

Question 1

Different forms of promotion

Answer 1

Advertising
PR
Print
Direct marketing 
E-marketing

Question 2

Filters in perception

Answer 2

Selective perception
Selective comprehension
Selective retention

Question 3

What influences decoding?

Answer 3

Complexity if the message

Knowledge about the product within your target group

Question 4

Which ‘roles’ are there in motivation to buy?

Answer 4

Iniator
Influencer
Decision maker
The user

Question 5

Disadvantage of long-distance channels:

Answer 5

Lack of flexibility

Lack of control over the way a product is sold

Question 6

Distribution strategies:

Answer 6

Intensive
Selective
Exclusive

Question 7

How to plan a budget for promotion?

Answer 7

Cooperative parity
Percentage of sales
Objective plus task

Question 8

what does AIDA stand for?

Answer 8

A template for creative advertising. Attention, interest, desire & action.

Question 9

What is PR?

Answer 9

The discipline which looks after reputation with the goal of earning understanding and influencing opinion and behavior.

Question 10

Promotion is about

Answer 10

Creating an image
Modify perceptions, knowledge and awareness
To inform, persuade and educate