Week 5 Audience

Question 1

Ganzeboom’s - people’s decision to participate depends on:

Answer 1

Time
Money
Information processing skills (cultural capital)
Social status 
(Companions/social capital)

Question 2

Art prices are mainly inelastic prices are often seen as…

Answer 2

Indicative of quality or scarcity and therefore used to assess the expected benefits of participating.

Question 3

Income does not determine participation but…

Answer 3

Is rather related to participation because it is closely linked to cultural capital.

Question 4

Why is cultural capital not easily manipulated?

Answer 4

It is largely the result of (family) socialization and part of the habitués.

Question 5

Target marketing

Answer 5

The process by which the specific needs of different parts of total potential audiences are matched with the artistic product being produced.

Question 6

Different forms of market segmentation

Answer 6

Geographical
Demographically
Psychographic
Behavioral

Question 7

Trends in cultural participTion

Answer 7

Omnivores
Voraciousness
Experience seeking

Question 8

Different roles of audiences

Answer 8

Art receptors
Stakeholders
Customers

Question 9

Influence of attendance, psychological factors

Answer 9

Perception
Beliefs and attitudes
Personality

Question 10

Audience decision making process

Answer 10

Problem recognition ->
Information search ->
Evaluation alternatives ->
Purchase ->
Post purchase evaluation

Question 11

Market segment

Answer 11

Consist of consumers with similar needs and wants.

Question 12

Two constraints in dividing audiences:

Answer 12

Size: is the group big enough to be taken separately?
Accessibility: will it be hard to reach and communicate with this group?

Question 13

Different kinds of attitudes towards art

Answer 13

Attender
Intender
Indifferent
Hostile

Question 14

Audience development is

Answer 14

A planned process which involves building a relation between individuals and the arts. Enlargement en increasing value of arts attenders.