Week 6, Food Labelling

Question 1

What kinds of claims do food labels make?

Answer 1

• quality claims
• animal welfare/environmental claims
• nutritional claims
• health claims
• social justice claims
• factors differentiating product from competition

Question 2

Voluntary Labels

Answer 2

The most positive information appears on these labels.

This information is more pronounced and noticeable.

This is where companies “sell health”.

Question 3

Required Labels

Answer 3

Serve as litigation insurance.

These labels counter voluntary labels.

Question 4

Consumers pressured for healthy food and so the industry responded with

Answer 4

labels.

Question 5

Nutritional Black Boxes

Answer 5

Nutrition labels reduce food to fuel and removes the need for the individual to educate themselves.

Black box of nourishment

Emily Yaetts

Question 6

Nutritionism

Answer 6

Scientific Reductionism.

Codification of dietary components, taking food out of time and space, simplistic view of nutrition… might be consumer driven.

Question 7

What does Charlene Elliot have to say about labels?

Answer 7

Labels hyper-rationalized a reason to eat the food, (it has lots of vitamin C!). We no longer make decisions based on pleasure or social context and see food as fuel. Instead of food bringing people together, labels make us see pleasurable food as risky.

Question 8

Foodscapes

Answer 8

Physical reality of food.

Question 9

Food Labels

Answer 9

A link between the food entity and the consumer.

Question 10

Labels promote and perpetuate the

Answer 10

processed food industry.

Question 11

Distancing

Answer 11

Brewster Kneen

Process of separating people from food with as many interventions as possible.

Both physical and informational.