Week 6-8

Question 1

2 NEW PRODUCT DEVELOPMENT STRATEGIES

Answer 1

ACQUISITION
OWN NEW PRODUCT

Question 2

4 FORMS OF NPD OF OWN NEW PRODUCTS

Answer 2

Original Products
Product Improvements
Product Modifications
New Brands

Question 3

OWN NEW PRODUCT 5 FORMS OF NPD

Answer 3

New-to-the-World Products
New Category Entries
Addition to Product Lines
Product Improvements
Product Positioning

Question 4

a systematic search for new product
ideas. Typically, a company generates a
hundreds of ideas to find a handful of
good ones in the end.

Answer 4

IDEA GENERATION

Question 5

Two sources of new ideas:

Answer 5

• Internal idea sources
• External idea sources

Question 6

means nothing else than filtering the
ideas to pick out good ones. All ideas
generated are screened to spot good
ones and drop poor ones as soon as
posssible.

Answer 6

IDEA SCREENING

Question 7

attractive ideas must be developed
into a product concept. A product
concept is a detailed version of a new
product idea.

Answer 7

CONCEPT DEVELOPMENT TESTING

Question 8

Concept development testing should have

Answer 8

Product idea - an idea for a possible product
Product concept - a detailed version of the idea
stated in meaningful consumer terms
Product image - the way consumers perceive an
actual or potential product

Question 9

involves developing product ideas into
some alternative product concept,
finding out how attractive each
concept is to consumers, and choosing
the best one.

Answer 9

CONCEPT DEVELOPMENT TESTING

Question 10

involves testing the concepts with a
group of target consumers to find out if
the concepts have strong consumer appeal.
Concepts may be presented either
symbolically or physically.
- includes actual tasting (if food) and trial
of product (if non-food) to increase the
reliability of the test.

Answer 10

CONCEPT
TESTING