Week 2 Flashcards
is a form of product that
consist of activities, benefits, or
satisfaction offered for sale that are
essentially intangible and do not result in
the ownership of anything.
Service
is anything that is offered to a
market for attention, acquisition, use, or
consumption, and that satisfy a want or a need.
It includes physical objects, services, persons,
places, organizations, and ideas, or mix of these
entities.
Product
It consist of physical items that can be touched and seen.
Pure Tangible Goods
The major offering are goods and gives services such as an
automobile that offers accompanying repair services.
tangible goods w/ accompanying services
It consist of equal parts of good and services such as restaurant
HYBRID OFFERS
Major offerings are services but gives minor goods such as
airline trips with accompanying snacks
SERVICES W/ ACCOMPANYING MINOR GOODS
It consist of efforts from the service provider such as those
offered by doctors, teachers, and ophthalmologists.
PURE SERVICES
represent
what buying the product
or service will do for the
customer. These are
memorable while some
products and services are
not.
Experiences
It is the core, problem-
solving service, or core
benefit that consumers
are really buying when
they obtain a product or
service.
Core product
This may have as many as five
characteristics that are combined
to deliver core product benefits.
ACTUAL product
What are in actual product
1.Brand Name
2.Quality level
3.Packaging
4.Design
5.Features
It includes any additional
consumer services and benefits
built around the core and actual
products.
AUGMENTED product
What are rein augmented product
1.Delivery and Credit
2.Product Support
3.Warranty
4.After-sales Services
products classification
Industrial product
Consumer product
are those bought by
individuals and organizations
for further processing or for
use in conducting a business
INDUSTRIAL products
are those bought by final
consumer for personal
consumption
Consumer products
Types of consumer product
Convenience products
SHOPPING products
Specialty products
SHOPPING products
These are industrial PRODUCTS
Materials & parts
capital items
supplies and services
most are sold directly to
industrial users. These
includes smaller parts which
will be assembled in the
production area.
Materials & parts
these products aid in the
buyers’ production or
operations, including
machines, installations and
accessory equipment.
capital items
these could be operational or repair and maintenance. Many
of these services are supplied under contract.
supplies and services
