Week 6 Flashcards
1.What factors led to the onset of prohibition during WWI?
Prohibitionist were able to tap in to the sense of duty and self sacrifice to use this to make alcohol illegal.
2.What role did booze play in the trenches
The role of booze was to give the troops in the trenches some happiness and positive stimulation. Alcohol also gave men moral to fight.
3.What effect did prohibition have on the brewing industry and how did some brewers like John Labatt Ltd. survive “the noble experiment”?
The found away to illegally sell beer and were able to sell to the US. Through this breweries that adopted these practices thrived. Crime and illegal rose during prohibition because of the high profitability of liquor.
4.How did the brewers help create a beer drinking nation?
They used the value that Canadians held for their land as the reason for looking at beer in a favorable light.
5.Why did prohibition come to an end?
Because of the pushback from workers and veterans who believed the had the right to drink. And because the government finally notices that prohibition didn’t solve their societal issues but rather made them worse as well as greatly increasing crime.
Herbert Molson 2
Grandson of John Molson and was president of the Molson brewery during WW1. Produced large amounts of beer and employed a large group of workers. Large number of Molson’s employees join WW1 and John gives them beer.
Rum Ration 3
Most soldiers in the trenches were given a rum ration, this would allow the soldiers to dull their pay and maintain the hierarchy of the army. Officers gave out the rum and took it away if disobedience occurred. Rum was also used as a reward with extra rum rations. Rum also have the soldiers liquid courage before they went over their trench.
John and Hugh Labatt 3
Are at the helm of the brewery when prohibition starts and not very good at running the business. John and Hugh were more concerned with luxury.
Buddenbrooks effect 3
The Buddenbrooks effect refers to the tendency among family businesses to decline over a period of about three generations.
Labatt’s mail order business 3
The plan was to make a warehouse in Gatineau and wait for people to mail in their liquor order. But the prime minster at the time prohibits this practice.
Temperance Beer 3
This beer was one of the ways that brewers survived, which was just watered down beer, it was 1.25% APV. Veterans upon their return and hated it, and considered it a high disrespect. So the veterans dug in to the blind pigs in to illegal drinking establishment.
Edmund Burke 3
He is the savior of Labatt, he just asked for 10% of the profits and saved the business. What he did to make the Labatt brewery survive, was by knowing the American character. (that they drank a lot)
Volstead Act (1920-1933) 3
Would allow to sell their product illegally south of the border. Canada becomes the exporting business of liquor to the US.
Colby Whiskey 3
Its where Burke will get his hard liquor. at the time Colby Whiskey was the largest distillery in the world, and everyone was silent.
Agnes W 3
Was a ship that Burke used to move his booze to the US. 60 foot ship which was highly modified to be fast and able to transport large amounts of booze.
