Week 5 Flashcards
1
Q
What is a public relations plan?
A
A written document that outlines all the strategies and tactics that will be implemented over a defined period of time
2
Q
What is a communications audit?
A
A research method that is employed to evaluate the effectiveness of the public relations program within an organization
3
Q
What is an environmental scan?
A
A research tool that looks at everything that has been written or said about a particular topic to gauge public perception
4
Q
What is media content analysis?
A
A type of research that involves studying media coverage of an organization or a topic in traditional media, such as newspaper articles or television news segments
