Week 1 Flashcards
1
Q
What is an audience?
A
A complex intermingling of groups with diverse cultural, ethnic, religious and economic attributes
2
Q
What was P&G’s strategy when marketing Pampers to Hispanic women?
A
To link Pampers with the belief that every baby is a little miracle to be celebrated, supported and protected
3
Q
What is needed to tailor messages to an Asian-American audience?
A
Utilization of the asian language and asian culture
4
Q
What are baby boomers concerned with?
A
- Health care/insurance
- Retirement
- Personal investments
5
Q
What are 5 tips to improve your PR writing?
A
- Proofread your writing out loud
- Be concise
- Ask others to read your writing
- Practice
- Use what works
6
Q
What were Porsche’s PR Initiatives?
A
- Macan National Launch
- Millionth 911
- Camp4Canada
