week 5 Flashcards
1
Q
what are the 4 managerial functions?
A
marketing, finance, human ressources, operations
2
Q
old agriculture view:
A
concentred on selling undiffentiated commodities to anonymous buyers
3
Q
new agriculture view
A
selling differentiated products in connection with the buyers
“rethink” the description of their market/operations beyond the number of hectares farmed, the type of crops grown, and livestock raised.
focus on individual markets
4
Q
A
