week 1 Flashcards
define market gardening
Market gardening is the commercial production of vegetables, fruits, flowers and other plants on a scale larger than a home garden, yet small enough that many of the principles of gardening are applicable.
goal of market gardening
The goal of market gardening, as with all farm enterprises, is to run the operation as a business and to make profits.
est-ce que le market gardeing est plutôt orienté vers les marchés locaux? nuancez la réponse
Market gardening is often oriented toward local markets, although production for diverse marketing channels is also possible.
waht are m.g. caracteristics?
-production of high-value crops in a small area of land, typically less than a hectare, and/or in greenhouses.
-frequently sell directly to consumers (i.e., direct marketing ).
-runs operations like a business, and as such, it requires a business plan.
-interest to people considering agriculture as an alternative lifestyle.
-intersects with sustainability
what articulates a business plan?
A business plan articulates key organizational functions (i.e., tasks) such as : 1marketing, operations, 2human resources, 3 finance.
what sustainability includes?
people (consumer-farmer), profit (higher value of local food), planet (organic, sustainable produced crops).
Can you identify the different forms of -direct marketing- in market gardening?
-Tailgate marketing
-Farmer’s markets
-On-farm marketing strategies
-Subscription marketing
-Restaurants
-Farm-to-school programs
what is the first thing to do before planting any crops?
develop a focussed marketing plan
How can we learn market gardening?
1-From an experienced market gardener.
2-From the cooperative / social economy system.
3-From government organizations.
4-From college / university programs.
what are the advantages of garden marketing?
profitability
diversification of revenues
high-added value for crop
close control of your business
connection with consumers
alternative lifestyle
satisfaction
what are the challenges?
record keeping
legal framework
food safety
businness administration
a lot of work for small revenues
mêmes risques qu’une autre organisations mais avoir une croissance limitée (compétition)
there is a lot of level for food system transformation, wich one is important regarding the markets and redisigned economy? (give examples), what are the results?
re-establish a more direct connection between those who produce and the ones that consumes
ex:alternative food networks, direct marketing of farm products
results: re-localise food, higher value for local food, connection and relashionship between famrers and consumers, farm community
principles and practices of market gard
CSA initiatives, web and social media presence, product diversity, marketing, business plans, financing and accounting, operations, food safety.
5 caracteristics of m.g
production is circumscribed to a small land area or a greenhouse, direct sales to consumers, higher variety of crops, generates higher value for products, and it is managed as a business
