WEEK 4 - understanding online social behaviour Flashcards
How often do we pick up our phone?
58 times per day
70% of sessions are less than two minutes
25% of sessions are 2 - 10 mins
5% of sessions are more than 10 minutes
How many/how often do Australians use social media?
- 20.80 million social media users in Australia (78%)
- average use is 1 hour 51 mins/day on social media
- 6.1 social platforms used/month
Main reasons for using social media
- Keeping in touch with friends/family (59%)
- Killing spare time (44%)
What social media is used the most by people?
Facebook 78% (20h 15m)
* Facebook Messenger 70% (4h 43m)
* Instagram 62% (11h 46m)
* WhatsApp 45% (2h 56m)
* TikTok 40% (42h 13m)
* Snapchat 33% (17h 2m)
* X/Twitter 30% (2h 31m)
What is Subjective well-being
- Life satisfaction
- Good vs. bad feeling
Why do peoples subjective well-being vary
- 50% genetic
- 40% intentional activities*
- 10% life circumstances
What is the Overall association of social media and wellbeing
- A Meta-analysis of correlational studies found:
- No association between time spent on social media and life satisfaction, r = -.03
- Positive association between time spent on social media and depression, r = .11*
- More FB use in 14-day experience sampling study predicted feeling worse and lower life satisfaction (Kross et al., 2013)
- Ps who spent 20 mins using FB vs. browsing the internet reported worse mood
Studies on limiting use results
People in a study where they were not allowed to use FB for 5 days had lower life satisfaction than those control group (who could use Facebook)
- Another study found that participants who didnt use FB for 1 week had higher life satisfaction and more positive affect than control condition.
- Another study had people not use all social media including no FB/Instagram/Twitter/TikTok for 1 week. People who didn’t use social media had higher well-being and lower depression/ anxiety than controls
- Another study found no difference in well-being on a no social media vs control day
- Another study found that when restricted to using social media for 10 mins/day people used more instant messaging and there was no difference in well-being
What is the active-Passive Model of Social media Use
SEE PHOTO
- Active use of social media sites (positing, interacting) –> This leads to social capital and connectedness –> subjective wellbeing
- passive use of social media sites –> upward comparison and envy
**this model used to be relevant but now has been updated
What is the Extended Active-Passive Model of Social Media Use
SEE PHOTO
- still thinks that passive versus active use is a useful distinction
Active:
Instead it argues that active use of social media that is targeted and warm behaviour lead to positive outcomes in social media use
- Argues that Targeted use of social media is good (when you are communicating with one person or a small group of people as opposed to hundreds of people)
- Argues that warm behaviour (doing something positive and targeted towards other people) is also good
Passive:
- Argues that If you are passively using social media to look at success stories (other people doing great stuff that are relevant to you) it will be threatening to you
- If you are looking at other peoples success stories not relevant to you it is not threatening.
- Argues if you are looking at failure stories of people not doing well it can make you feel better about yourseld
What is Social comparison? (Festinger, 1954)
- When we are uncertain about our abilities or
opinions, we evaluate ourselves through
comparisons with similar others
What is upward comparison
- Compare ourselves to someone who is better than us on the key dimension
- Feel worse about ourselves, envious
What is a downward comparison
- Compare ourselves to someone worse than us on the key dimension
- Feel better about ourselves
What is the relationship between social media and passive use, social comparison, and envy
- More passive FB use in 6-day experience sampling study predicted more envy, feeling worse
- Those who used FB passively for 10 min in the lab had lower affective well-being at the end of the day
- Those high vs. low in Social Comparison Orientation felt worse after browsing an acquaintance’s FB profile for 5 mins
What did the meta analysis of the effect of social media exposure to upward comparison targets on self-evaluations and emotions find?
- 48 articles involving 7679 participants; 118 effect sizes
- Overall negative effect of upward social comparison relative to downward comparison and controls on social media users’ self-evaluations and emotions
- Significant negative effects of upward comparison on each outcome variable:
- body image
- subjective well-being
- mental health
- self-esteem