Week 4: Organisational Change and Innovation Flashcards
What is Organisational Change?
Radical change
Incremental change
Change agents
Unplanned change
Planned change
Performance gap
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What is Organisational Change?
- Refers to organisation-wide change (e.g., a change in mission, restructuring operations)
- Radical change: is change that results in a major make-over of the organisation and/or its component systems. Often caused by introduction of new technologies or regulations, or by changing consumer preferences
- Incremental change: is change that occurs more frequently and less traumatically as part of an organisation’s natural evolution. Often includes new products, new technologies and new systems
- Change agents: are the individuals or groups that take responsibility for changing the existing pattern of behaviour of a person or social system
- Unplanned change: is change that occurs at random or spontaneously and without a change agent’s direction
- Planned change: is change that happens as a result of specific efforts on the part of a change agent
- Performance gap: is the discrepancy between an actual and a desired state of affairs
Leadership of Change
Forces of change
internal and external forces
Cultural change
Technological change
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Forces favouring change:
- Sufficient dissatisfaction with the existing situation (state A)
- Strong attraction towards a more desirable position (state B)
- Desire to formulate a well-thought-out strategy that will realise the vision (how to move from state A to B)
Change may be triggered by external (politics or laws etc.) or internal factors (change of ownership, products etc.)
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Internal and external forces
- Internal: changes in ownership, leadership, products, processes, etc.
- External: competition, markets, politics, etc.
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Cultural change
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Pathways to effective cultural change:
- Educate stakeholders as to why change in necessary
- Communicate the new culture that is desired
- Use value statements to embed the new cultural requirements
- Give people the skills, knowledge and capabilities they will need to work differently
- Create processes, systems and ways of working that enable people to put the new values into practice
- Use performance management and reward to enforce desired behaviours
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Pathways to effective cultural change:
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Technological change
- Computers, mobile technology
Pathways to effective cultural change:
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Pathways to effective cultural change:
- Educate stakeholders as to why change in necessary
- Communicate the new culture that is desired
- Use value statements to embed the new cultural requirements
- Give people the skills, knowledge and capabilities they will need to work differently
- Create processes, systems and ways of working that enable people to put the new values into practice
- Use performance management and reward to enforce desired behaviours
Organisational Targets for Change
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Change targets
- purpose
- technology
- structure
- tasks
- people
- culture
- strategy
- objectives
Phases of planned change
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Phase 1: Unfreezing
- creating a felt need for change
- minimising resistance to change
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Phase 2: Changing
- Changing people (individuals or groups), tasks, structure, technology
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Phase 3: Refreezing
- reinforcing outcomes
- evaluating results
- making constructive modifications
Change Levers and Cycles
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Technical design problem
- A production or operational problem
- Social/technical resources should be dispatched to solve the problem
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Political allocation problem
- Organisation must determine how resources will be used, and which parts of the organisation will benefit
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Cultural/ideological mix problem
- What values need to be held by what people
All of these problems seem to occur simultaneously in organisations and all components need attention to ensure high performance
Planned Change Strategies (4)
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Top-down approach to change
- Using centralised power to force compliance
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Force-coercion
- Using authority to force compliance
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Rational persuasion
- Using logic and information to persuade people to accept the change
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Shared power/ normative-reeducative strategy
- Involving others in change decisions
Forced coercion strategy:
Rational persuasion strategy:
Shared power/ normative-reeducative strategy:
- Forced coercion strategy: tries to ‘command’ change through the formal authority of legitimacy, rewards and punishments
- Rational persuasion strategy: attempts to bring about change through persuasion based on empirical facts, special knowledge and rational argument
- Shared power/ normative-reeducative strategy: attempts to bring about change by identifying or establishing values and assumptions so that support for the change emerges naturally
Guidelines for effective change:
Managers should keep in mind when planning change:
- Consider using an expert consultant
- Communicate the need for change
- Gather as much information and feedback from employees as possible
- Do not fall into the trap of change for changes sake
- Study organisational change, including new forms and structures
Resistance to change
Reasons for resistance to change
- Resistance to change: is any attitude or behaviour that reflects a person’s unwillingness to make or support a desired change
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Reasons for resistance to change:
- Fear of the unknown
- Need for security
- No felt need for change
- Vested interests threatened
- Contrasting interpretations
- Poor timing
- Lack of resources
In order to reduce resistance to change the people affected need to know how change satisfies the following criteria
- Benefit: the change should have a clear relative advantage for individuals being asked to change
- Compatibility: the change should be as compatible as possible with the existing values and experiences of the people being asked to change
- Complexity: should be as simple as possible
- Triability: change should be something people can try on a step-by-step basis and make adjustments as things progress
Action Research Process
- Change requires both an action (i.e., changing attitudes and behaviours) and research focus (i.e., testing theory through data collection and analysis)
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Action Orientation
- Solve problems and change the organisational system
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Research Orientation
- Concepts guide change
- Data needed to diagnose problem, identify intervention, evaluate change
Appreciative Inquiry Research
Four-D Model of Appreciative Inquiry
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Appreciative Inquiry Research
- Frames change around a positive possible future rather than having a traditional problem focus
- Application of positive organisational behaviour
- i.e., group’s potential and positive elements
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Four-D Model of Appreciative Inquiry
- Discovery-> Dreaming-> Designing-> Delivering
How to Minimise Resistance to Change
- Benefit (‘a better way’)
- Compatibility (with existing values and experiences of those who will be affected)
- Complexity (change should be no more complex than necessary)
- Triability (can be tried on a step-by-step basis and adjusted as time goes on)