WEEK 4 - EXPERIMENTS IN CONSUMER RESEARCH Flashcards
1
Q
Spurious correlation
A
between two unrelated variables that is caused by a third cofounding variable
2
Q
Experiment
A
A quantitative research method that involves manipulating one or more causal variables (IV) and observing the corresponding differences in the outcome (DV).
Participants should be randomly assigned to either the experimental or control group.
3
Q
Between-subjects design
A
experimental design in which participants are assigned to only one condition group.
4
Q
Within-subjects design
A
All participants are exposed to every condition.
5
Q
Mixed design
A
One factor is manipulated by a between-subject design and another factor within-subject.
6
Q
Longitudinal design
A
repeated observation of the same variable
7
Q
A
