Week 4 - Ch. 7

Question 1

Strategic Business Unit (SBU)

Answer 1

supplies goods or services for a distinct domain of activity

Question 2

Competitive Strategy

Answer 2

how a company, business unit or organization achieves competitive advantage in its domain of activity

Question 3

Competitive Advantage

Answer 3

how a company, business unit or organization creates value for its users both greater than the costs of supplying them and superior to that of rivals

Question 4

Cost-leadership Strategy

Answer 4

involves becoming the lowest-cost organization in a domain of activity

Question 5

Differentiation strategy

Answer 5

involves uniqueness along some dimension that is sufficiently valued by customers to allow a price premium

Question 6

Focus Strategy

Answer 6

targets a narrow segment or domain of activity and tailors its products or services to the needs of that specific segment to the exclusion of others

Question 7

hybrid strategy

Answer 7

combines different generic strategies.

Question 8

Game Theory

Answer 8

encourages an organisation to consider competitors’ likely moves and the implications of these moves for its own strategy

Question 9

Business Model

Answer 9

describes a value proposition for customers and other participants, an arrangement of activities that produces this value, and associated revenue and cost structures