Week 4 Flashcards
Art Nouveau
(1890-1910)
- Art Nouveau = “New Art”
- Influenced architecture, illustration, sculpture, ceramics, jewelry, glassware and fabric design on a global scale
- Known for the inclusion of dynamic, undulating lines and inspired by natural forms and structures.
- influenced by Japonisme
Japonisme
Impressionism
- natural scenes and cropping
- everyday people, unidealized figures

Arthur Macmurdo’s book cover for Wren’s City Churches (1883)
Considered the first real image of Art Nouveau
Henri de Toulouse-Lautrec
(1864 - 1901)
- Painter and poster illustrator inspired by Manet, Degas and Japanese wood block prints
- His lithograph posters portray the decadent lifestyle of the French Belle Époque

Henri de Toulouse-Lautrec
At The Moulin Rouge (1892)

Henri de Toulouse-Lautrec
Salon in the Rue des Moulin (1894)

Henri de Toulouse-Lautrec
Moulin Rouge: La Goulue (1891)

Henri de Toulouse-Lautrec
Flirt (An Englishman at the Moulin Rouge) (1892)

Henri de Toulouse-Lautrec
Aristide Bruant dans son cabaret (1892)

Henri de Toulouse-Lautrec
Jane Avril (1893)
Alphonse Mucha
(1860 -1939)
- Czech artist known best for his illustrated posters, advertisements, and book illustrations.
- So influential on the Art Nouveau movement that the style was originally called “Mucha Style” in France.

Alphonse Mucha
Gismonda - featuring Sarah Bernhardt (1894)

Alphonse Mucha
Biscuits Lefevre-Utile (1897)

Alphonse Mucha
F. Champenois (1897)

Alphonse Mucha
Dance (decorative panel) 1898

Alphonse Mucha
Moet & Chandon (1899)

Alphonse Mucha
Maude Adams as Joan of Arc (1909)

Alphonse Mucha
The Slav Epic – The Celebration of Svantovit (1912)
Aubrey Beardsley
(1872 - 1898)
- Eccentric British illustrator known as “the most controversial artist of the Art Nouveau Era”
- Known for his black and white ink drawings that mixed elegant, detailed line work with decadent, erotic, and grotesque imagery
- Incredibly prolific within his six year art career before dying of Tuberculosis at age 25

Aubrey Beardsley
Siegfried, Act II (1892-3)

Aubrey Beardsley
Salomé - The Peacock Skirt (1893)

Aubrey Beardsley
Salomé - The Climax (1893)

Aubrey Beardsley
Dreams (1894)

Aubrey Beardsley
Lysistrata (1896)

Aubrey Beardsley
Lysistrata (1896)
Eugène Grasset
(1845 - 1917)
- Swiss born, Paris bred pioneer of Art Nouveau
- His commissions by American Magazines in the 1880s and 90s helped pave the way for Art Nouveau in the United States
- created a typeface named after himself (Grasset)

Eugène Grasset
Encre L. Marquet (1892)

Eugène Grasset
Sarah Bernhardt as Joan of Arc (1895)

Eugène Grasset
Calendar Images for La Belle Jardinière -
August (1896)

Eugène Grasset
Calendar Images for La Belle Jardinière -
November (1896)

Eugène Grasset
Calendar Images for La Belle Jardinière -
December (1896)

Eugène Grasset
Calendar Images for La Belle Jardinière -
February (1896)

Eugène Grasset
Apple Picker, Vol. 2

Eugène Grasset
Grasset typeface
Jules Chéret
(1836 - 1932)
- French painter and lithographer.
- “Father of the Modern Poster”
- 1895: Created Maîtres de l’Affice (Masters of the Poster), a publication of small poster reproductions by 97 Parisian artists which inspired a whole generation of poster designers and painters.

Jules Chéret
1883

Jules Chéret
1891

Jules Chéret
1893

Jules Chéret

Jules Chéret

Jules Chéret
Beggarstaff, J & W
(1893 - 1898)-years worked together
- Pseudonym of British brother-in-law artists, William Nicholson & James Pryde
- Ignored many of the trends of art nouveau, which made their work an innovative artistic success, but a financial disaster
- Posters are known for their clean designs, bold colors, and suggested lines
- They named their company after a label on an old sack in a stable.\ They thought it sounded “Hearty and English.” They preferred to be called “J & W Beggarstaff”, but others eventually referred to them as Beggarstaff Bros.
- Created a new technique - Collage using cut pieces of paper moved around on a board, leaving figures incomplete to decipher. They also worked in woodcuts
- Known for clean design, bold colors, and suggested lines. Very influential on modern design
- Influenced by Henri de Toulouse-Lautrec. James Pryde was quoted as saying he was “one of the few artists who understands what a poster is and should be.”
- Due to issues similar to the example in slide two (poster not printed due to bad likeness), the partnership split
- William Nicholson concentrated on painting Illustrated books by Robert Graves. He also illustrated The Velveteen Rabbit and design stained glass. He designed the original sets for Peter Pan. He was considered quiet, detached, serious and driven.
- James Pryde (Scottish) became an actor in plays. He was also a set designer (created the sets for actor, Paul Robeson’s, Othello at the Savoy Theatre). He was considered outspoken and gregarious, also a “casual worker”.

Beggarstaff, J & W
1894

Beggarstaff, J & W
Their most famous poster. For a production at the Lyceum Theatre. Never actually printed, though, due to “bad likeness”

Beggarstaff, J & W

Beggarstaff, J & W

Beggarstaff, J & W
William H. Bradley
(1868 - 1962)
- Designer, illustrator, printer, typographer, and publisher sometimes called the “Dean of American Designers”
- Initially called “The American Beardsley”
- Also known as Will H. Bradley
- He was born in Boston to a cartoonist father
- He moved to Chicago and became a wood engraver, typographer and freelance graphic designer
- Bradley moved back to Massachusetts, where he formed Wayside Press, a publishing company. He self-published a periodical called Bradley: His Book (featured poetry, stories, sketches). It was a critical success.
- Bradley was incredibly prolific during this time, but collapsed at age 28 of overwork (for perspective, nearly all of the examples shown here were created the year before this breakdown).
- He was dubbed the “American Beardsley” due to similar aesthetics, but he was already established in America by the time Beardsley became popular in England
- Bradley Sold Wayside Press and became the editor for Collier’s magazine. Throughout his career, he also illustrated children’s books, worked as a set designer for William Randolph Hearst’s film division, and became a consultant to the American Type Founders
- Bradley was a prolific artist and designer until the age of 94
- Many type faces were created based on his designs (“Bradley”, Wayside Roman, Missal Initials, Bewick Roman, Vanity Initials)
– The peacock poster is the only example without repetition). Also, his work during this time almost always has a limited color palette, but it not just black and white

William H. Bradley
1894

William H. Bradley
1895

William H. Bradley
1895

William H. Bradley

William H. Bradley
1895

William H. Bradley
1895