Week 4

Question 1

What is % stylized in a release?

Answer 1

Per cent

Question 2

What is a media kit?

Answer 2

Includes a backgrounder, fact sheet and FAQ

Question 3

What is soft news?

Answer 3

News that people want rather than they necessarily need

Question 4

What is hard news?

Answer 4

Information that has an immediate impact on the people receiving it

Question 5

What are media lists?

Answer 5

Contain details about local contacts and all the information that you need to conduct business

Question 6

What are placement agencies?

Answer 6

Outfits that will take your information, such as a press release, and send it out to many media outlets using their regularly updated media lists

Question 7

What is a digital media kit (DMKS)?

Answer 7

Contain the same info in a print kit, but are more flexible because they are digital

Question 8

What is a webinar?

Answer 8

A seminar conducted over the web

Question 9

What is an online newsroom?

Answer 9

An online version of a media relations department; distribute information to media and others through streams and audio

Question 10

PRESENTATION

What is the PESO model?

Answer 10

P - Paid Media (ads)
E - Earned Media (blogs, press releases)
S - Social Media
O - Owned Media (organic)

Question 11

What is the formula for reputation?

Answer 11

Performance X Communications