Week 5

Question 1

What is internal communications?

Answer 1

Involves communications with an internal audience, such as employees, franchisees, stockholders or board members

Question 2

Why is communicating with employees important?

Answer 2

1. Effective employee communications builds morale and improves employee retention and performance
2. It enhances an organization’s external communications program

Question 3

What are the 4 key components of effective internal communications?

Answer 3

1. Clear, consistent messaging
2. Open, candid communication
3. Sharing of information
4. Practicing what is preached

Question 4

What is the definition of “organizational culture”?

Answer 4

The shared values, beliefs and “learned responses” of an organization’s employees

Question 5

What is informal communications?

Answer 5

Communication among employees that does not come from the internal communications team or management, such as discussions at company events, lunchroom conversations

Question 6

What are information-pull technologies?

Answer 6

Tools that allow employees to access information they need and “pull” it as desired

Question 7

What are information-push technologies?

Answer 7

Tools that “push” information onto employees by providing it when employees have not necessarily asked for it, such as an email

Question 8

What are some tools for internal communications?

Answer 8

• Email
• Social media, company websites
• Company newsletters or blogs
• Face to face meetings
• Video conferencing
• Bulletins/posters
• Phone messages

Question 9

What are components of an internal communications plan?

Answer 9

• Objectives
• Target audiences
• Key messages
• Strategies & tactics
• Budget
• Evaluation