Week 2

Question 1

What are the 6 Principles of Strategic Writing?

Answer 1

1. Doing research and setting measurable objectives
2. Aligning PR objectives with business objectives
3. Conducting stakeholder analysis to understand needs of audiences and outletcs
4. Writing simple messages that resonate with people
5. Identify the right channels, timing and credibility to convey messages
6. Measures the outcomes in terms of behavioural and attitudinal changes

RACE FORMULA

Question 2

What are 5 tops for writing memorable presentations?

Answer 2

1. Write a script
2. Slides are to illustrate and expand your ideas
3. Make sure you write an outline before creating slides
4. Try to make sure your script follows storytelling conventions
5. Have a logical flow to your writing and ideas

Question 3

What are the 4 steps to making a good presentation?

Answer 3

1. Strategy - specify an audience
2. Structure - develop a flexible structure
3. Presentation style
4. Handling Questions - confident and informed responses

Question 4

What are the different types of speeches?

Answer 4

1. Speech to inform
2. Speech to persuade
3. Speech to entertain

Question 5

What are the 4 basic modes of speech delivery?

Answer 5

1. Extemporaneous
2. Impromptu
3. Scripted
4. Memorized

Question 6

What are the ways that the body of a speech can be organized?

Answer 6

• Chronological
• Spatial
• Topical
• Cause and effect
• Problem and solution