week 4

Question 1

Intercultural business communication: 3 phases of globalization

Answer 1

1. countries/nations - comparing nationals of different countries (beliefs, attitudes, values)
2. companies - communication in international corporations (diversity)
3. individuals - considering individuals as the locus of IC
   - the commodification of language and communication
   - individual asset

Question 2

Geert Hofstede’s value orientations, 6 dimensions on culture

underlying assumptions

Answer 2

1. power distance - level of inequality; accepting the unequal distribution of power
2. individualism vs. collectivism - inclusion in a society
3. masculinity vs. femininity - differentiation of gender roles
4. uncertainty avoidance: the degree to which society tries to impose
5. long-term vs. short-term orientation:
6. indulgence vs. restraint: the degree to which society represses or allows gratification and having fun

• nations as the locus of culture
• culture can be reduced to 6 cultural dimensions
• banal nationalism
• western-centric
• quantitative approach
• ## overgeneralization

Question 3

justification dialect

postcolonial theory

Answer 3

structures that shape discourses

colonization on contemporary social institutions and practices

Question 4

3 types what language can be

Answer 4

1. facilitator
2. a barrier
3. source of power

Question 5

6 areas of future development

Answer 5

1. nation as a construct not given
2. multicultural perspective on companies
3. research on linguistic and cultural challenges
4. sociolinguistic perspectives
5. culture is used as an explanation
6. training perspectives

Question 6

global workplace

Answer 6

1. economic globalization - trade
2. shifting demographic patterns
3. technological change