week 1

Question 1

cross-cultural communication (contrastive)
intercultural communication (interactive)
discourse
interdiscourse communication (discursive)

Answer 1

assumptions of distinct cultural groups
communication between people from two different cultures
ways of constructing knowledge about a topic
avoids prior notion about culture, how culture is made relevant through text; how cultural identity is brought into existence through text and talk

Question 2

3 contexts how culture is understood (made relevant)

Answer 2

culture as a national asset - the culture of a country (nationality - museums, cuisine)
culture as a challenge - interpersonal communication
culture as citizenship - identity (dressing, practices, jargon)

Question 3

scope of a culture
status of a culture
3 types of cultures

Answer 3

the basic unit of understanding culture
a fixed entity, its independent and presupposed entity or process
1. entity understanding (essentialism) - people have or belong to
2. process view (constructionist) - people do, perform, learn
3. culture and communication as a two-way process (essentialism) - culture influences communication

Question 4

discourse of culture

Answer 4

• form of globalization –> response to globalization
• global inequality
• power relationships, material differences

Question 5

euphemism

identity politics

Answer 5

words that are too harsh - a multiethnic community with ethnicities and race
socially marginalized groups develop political agendas based on their identity

Question 6

banal nationalism

culture as a nation

Answer 6

nationalism integrated in everyday life, in banal ways - singing anthem at school every morning
nation is the foundation of culture