Week 3: Business Plan Development Flashcards
is a comprehensive document that outlines the goals, strategies, operations, and financial projections of a business.
It serves as a roadmap for entrepreneurs and business owners, helping them define their business concept, make informed decisions, secure funding, and guide their company’s growth.
business plan
- A concise overview of the entire business plan.
- Highlights key points, such as the business idea, market opportunity, and financial projections. - Often the first section read by investors and potential partners.
Executive Summary
- Detailed information about the business, its mission, and its core values.
- Explanation of the industry, including market trends and competitive analysis. - Description of the products or services offered.
Business Description
- Analysis of the target market, including size, demographics, and needs.
- Identification of the business’s target customer segments.
- Competitive analysis, highlighting strengths and weaknesses of competitors.
Market Analysis
- Overview of the legal structure (e.g., sole proprietorship, LLC, corporation).
- Profiles of key team members, including their roles and qualifications.
- Organizational chart, if applicable.
Organizational Structure and Management
Detailed descriptions of products or services, including their unique features and benefits. - Information on product development and intellectual property, if relevant.
Product or Service Line
- Description of how the business plans to reach and attract customers.
- Marketing strategies, including advertising, branding, and online presence.
- Sales channels and distribution methods.
Sales and Marketing Strategy
- Explanation of the amount of funding needed and how it will be used.
- Terms and conditions for potential investors or lenders.
Funding Request
- Any additional information that supports the plan, such as market research, resumes of key teammembers, product/service images, or legal documents.
Appendices
- Income statement (profit and loss statement) showing revenues, expenses, and profits over a specific period (typically 3-5 years).
- Cash flow statement detailing expected cash inflows and outflows.
- Balance sheet reflecting the business’s financial health at a given point in time. - Break-even analysis to determine when the business will become profitable.
Financial Projections
A timeline outlining key milestones and achievements the business plans to reach in the short andlong term.
Milestones and Timelines
- If applicable, an explanation of how the business owner(s) plan to exit the business, whether through a sale, merger, or other means.
Exit Strategy
not only a valuable tool for internal decision- making but also a crucial document when seeking external financing or partnerships. It provides a clear and organized picture of the business, its objectives, and its path to success. Entrepreneurs should regularly update their business plans to reflect changing market conditions, strategies, and financial projections.
well-structured and comprehensive business plan
Here’s an overview of the key components typically found in a business plan:
Executive Summary
Business Description
Market Analysis
Organizational Structure and Management
Product or Service Line
Sales and Marketing Strategy
Funding Request
Financial Projections
Appendices
Milestones and Timelines
Exit Strategy