Week 3 Flashcards
What is the COM-B Model and how is it used in behavior change?
. It is used in the Behavior Change Wheel (BCW) to guide intervention development by identifying what needs to change and how.
What criticisms are associated with behavior change models like the Health Belief Model (HBM) and the Theory of Planned Behavior (TPB)?
Critics argue that the HBM oversimplifies health behavior change by focusing solely on individual beliefs and perceptions, neglecting social and environmental factors.
How are behavior change models applied in real-world settings?
Behavior change models like the Theory of Planned Behavior (TPB) have been utilized in health promotion campaigns to understand and influence individuals’ intentions to engage in healthy behaviors.
What does COM-B stand for?
COM-B stands for Capability, Opportunity, and Motivation, and Behaviour. It’s a framework used to understand behavior change.
What is Capability in the COM-B model?
Capability refers to the individual’s psychological and physical capacity to engage in the behavior in question.
Give an example of Capability in the context of smoking cessation.
Example answer: Capability includes physical abilities like lung health and psychological factors like knowledge of smoking risks.
What does Opportunity signify in the COM-B model?
Opportunity refers to external factors that make the behavior possible or prompt it.
Provide an example of Opportunity in the context of promoting healthy eating.
Example answer: Opportunity includes factors like the availability of healthy food options, time constraints, and social norms around eating habits.
What does Motivation represent in the COM-B model?
Motivation encompasses all the brain processes that energize and direct behavior, including habitual processes, emotional responses, and analytical decision-making.
Give an example of Motivation in the context of increasing physical activity.
Example answer: Motivation includes factors like personal goals, attitudes towards exercise, and social support for physical activity.
How are the components of COM-B interrelated?
The components of COM-B are interrelated, with changes in one component potentially influencing the others. For example, increased capability might enhance motivation to perform a behavior.
How can the COM-B model be applied in real-world scenarios?
Example answer: The COM-B model can be applied in healthcare settings to design interventions for patients, in public health campaigns to promote healthy behaviors, and in organizational contexts to improve employee performance and well-being.
