Week 3 Flashcards

1
Q

What is the COM-B Model and how is it used in behavior change?

A

. It is used in the Behavior Change Wheel (BCW) to guide intervention development by identifying what needs to change and how.

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2
Q

What criticisms are associated with behavior change models like the Health Belief Model (HBM) and the Theory of Planned Behavior (TPB)?

A

Critics argue that the HBM oversimplifies health behavior change by focusing solely on individual beliefs and perceptions, neglecting social and environmental factors.

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3
Q

How are behavior change models applied in real-world settings?

A

Behavior change models like the Theory of Planned Behavior (TPB) have been utilized in health promotion campaigns to understand and influence individuals’ intentions to engage in healthy behaviors.

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4
Q

What does COM-B stand for?

A

COM-B stands for Capability, Opportunity, and Motivation, and Behaviour. It’s a framework used to understand behavior change.

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5
Q

What is Capability in the COM-B model?

A

Capability refers to the individual’s psychological and physical capacity to engage in the behavior in question.

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6
Q

Give an example of Capability in the context of smoking cessation.

A

Example answer: Capability includes physical abilities like lung health and psychological factors like knowledge of smoking risks.

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7
Q

What does Opportunity signify in the COM-B model?

A

Opportunity refers to external factors that make the behavior possible or prompt it.

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8
Q

Provide an example of Opportunity in the context of promoting healthy eating.

A

Example answer: Opportunity includes factors like the availability of healthy food options, time constraints, and social norms around eating habits.

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9
Q

What does Motivation represent in the COM-B model?

A

Motivation encompasses all the brain processes that energize and direct behavior, including habitual processes, emotional responses, and analytical decision-making.

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10
Q

Give an example of Motivation in the context of increasing physical activity.

A

Example answer: Motivation includes factors like personal goals, attitudes towards exercise, and social support for physical activity.

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11
Q

How are the components of COM-B interrelated?

A

The components of COM-B are interrelated, with changes in one component potentially influencing the others. For example, increased capability might enhance motivation to perform a behavior.

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12
Q

How can the COM-B model be applied in real-world scenarios?

A

Example answer: The COM-B model can be applied in healthcare settings to design interventions for patients, in public health campaigns to promote healthy behaviors, and in organizational contexts to improve employee performance and well-being.

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