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Marketing > Week 2 Mcgraw Hill > Flashcards

Week 2 Mcgraw Hill Flashcards

1
Q

The purposes of the environment scan include

Ensuring product offerings are relevant and meaningful
Formalize marketing strategies and tactics
Assess internal resources
Identify opportunities and threats

A

Ensuring product offerings are relevant and meaningful
Identify opportunities and threats

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2
Q

Generation Y or ____ is the group of people born between 1981 and 2000

A

Millennials

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3
Q

Identify the characteristics that describe generation X

Exerts greater influence on technology products when compared with Gerard on Y
Knowledgeable consumers
Less prone to materialIsm and extravagance than the baby boomers
Wealthiest generation in Canada

A

Knowledgeable consumers
Less prone to materialize and extravagance than the baby boomers

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4
Q

Which of the following factors are changing the way marketers relate and communicate with consumers, and how people communicate and interact with each other- impacting social-cultural norms within our society?

Consumers increasing emphasis on traditional, in person contact
Consumers ability to desire to access the internet on multiple devices
Consumers increased willingness to use pen and paper for all forms of communication
Consumers widespread use of internet

A

Consumers ability and desire to access the internet on multiple devices
Consumers widespread use of the internet

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5
Q

A notable trend in the changing Canadian population is

A

Growth in immigration from Asia

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6
Q

Which component of environmental scan pertains to the income, Expenditures, and resources affecting the cost of running a business or household?

Economy
Industry
Employment
Competitive

A

Economy

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7
Q

Senior citizens represent approximately __% of the Canadian population

A

17%

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8
Q

Which environmental force consists of restrictions provincial and federal laws place in business with regard to the conduct of its activities?

A

Regulatory

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9
Q

Which generation cohort was born between 1946-1965?

A

Baby boomers

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10
Q

Which of the following statements regarding generation X are correct?

They were brown between 1966 and 1980
They make up about 20% of the population in Canada
Most of them are retired with fixed incomes
They are the parents of baby boomers

A

They were born between 1966 and 1980
They make up about 20% of the population in Canada

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11
Q

Which of the following external areas does an environmental scan look at?

Emotional forces
Demographic forces
Political forces
Psychological forces

A

Demographic forces

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12
Q

What are characteristics of Generation Y?

They are people who are born between 2001 and 2015
They are interested in music, video games, and computers
They are people who were born before baby boomers
They are mostly children of baby boomers

A

They are interested in music, video games and computers
They are mostly children of baby boomers

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13
Q

Which of the following best described generation X?

Older than baby boomers
Mostly employed part-time
Highly educated
Pioneers of technology

A

Highly educated

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14
Q

According to the 2016 census of canada, the fastest growth rate is the what population

A

Aging population

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15
Q

The group of people born between 1966 and 1980 are called

A

Generation x

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16
Q

The purposes of the environment scan include

Assess internal resources
Formalize marketing strategies and tactics
Ensuring product offerings are relevant and meaningful
Identify opportunities and threats

A

Ensuring product offerings are relevant and meaningful
Identify opportunities and threats

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17
Q

Research suggests that typical consumers

Rely on only one electronic device for all their needs
Prefer to ply games on desktop computers
Limit their smartphones to working hours
Use electronic devices for different roles throughout the day

A

Use electronic devices for different roles throughout the day

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18
Q

Marketers use social media to

A

Communicate with consumers

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19
Q

Marketers routinely conduct environmental scans in order to

A

Stay relevant with consumers

20
Q

Generation Y or _____ is the group of people born between 1981 and 2000

A

Millennials

21
Q

Which of the following is a key area in which marketers scan the marketing environment?

Poverty forces
Demographic forces
Employment forces
Industry forces

A

Demographic forces

22
Q

What does the SWOT analysis stand for?

A

Strengths
Weaknesses
Opportunities
Threats

23
Q

The statistical study of populations is called

A

Demographics

24
Q

In order to stay relevant with consumers marketers

A

Routinely conduct environmental scans

25
Q

True or false? Marketers scan the elements of the marketing environment to identify business risks and opportunities?

A

True

26
Q

____ forces include ideas and attitudes that are learned and shared

A

Socio-cultural

27
Q

Which of the following refers to inventions or innovations from applied science or engineering research?

Competitive forces
Technological forces
Regulatory forces
Economic forces

A

Technological forces

28
Q

To do a thorough environmental scan, a marketer must consider both current and potential_____ in designing a marketing strategy

A

Competitors

29
Q

Which statement about regulations as an environmental force is true?

They have had little to no impact on businesses intellectual property
Governmental regulations are typically enforced to lower competition
They often place restrictions on the activities of businesses
They are usually placed on market practices by private institutions

A

They often place restrictions in the activities of businesses

30
Q

In order to stay relevant with consumers marketers

A

routinely conduct environmental scans

31
Q

The purposes of the environmental scan include

A

Identify opportunities and threats
Ensuring product offerings are relevant and meaningful

32
Q

Which force refers to inventions or innovations from applied science or engineering research?

A

Technological forces

33
Q

____ allow consumers to communicate with friends, express opinions, and conduct research before purchasing products

A

Social media sites

34
Q

____ refer to innovations or inventions that stem from scientific or engineering research

A

Technological

35
Q

Which elements of SWOT are internal?

A

Strength and weaknesses

36
Q

Which elements of SWOT are external?

A

Opportunities and threats

37
Q

Describing a population with characteristics like age, gender, ethnicity and income is referred to as?

A

Demographics

38
Q

The net generation generally refers to which group?

A

Generation z

39
Q

Which of the following best describes the trend in interpersonal communication in Canada?

It uses more electronic devices
It is more frequently outside the home
It is less frequent
It is more face to face

A

It uses more electronic devices

40
Q

The latest Canadian census shows that_____ of the nations growth between 2018 and 2019 was due to immigration

A

83%

41
Q

Which environmental force of restrictions provincial and federal laws place on business with regard to the conduct of its activities

A

Regulatory

42
Q

Which component of an environmental scan pertains to the income, expenditures and resources affecting the cost of running a business or household?

A

Economy

43
Q

Cultural values of a population are the basis for _____ forces

A

Social

44
Q

Which environmental force refers to the alternative forms that could provide a product to satisfy a specific markets need?

A

Competitive

45
Q

Which if the following statements about regulations as an environmental force is true.

They are usually placed in market practices by private institutions
They have had little to no impact on businesses intellectual property
Governmental regulations are typically enforced to lower competition
They often place restrictions on the activities of businesses

A

They often place restrictions on the activities of businesses

46
Q

Internet analytics company “comScore” reveals that typical consumers start the day

A

Checking email on a smartphone

47
Q

Identify the forces of the economy

A

Macroeconomic forces
Microeconomic forces

Marketing (6 decks)

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