Week 1 Slideshow Flashcards
1
Q
Marketing is about what?
A
An exchange of valued things (ie money for a product)
2
Q
Products must create what?
A
Value
3
Q
What do marketers use to create value?
A
The 4 Ps
4
Q
Marketing communicates what?
A
Value to the highest potential buyers (ie target audience)
5
Q
What should you do instead of convincing the consumer your product is better?
A
Don’t talk about the product talk about who your product is, what you stand for, where you fit in the world
