Week 1 Mcgraw Hill

Question 1

Successful marketing is focus on

Answer 1

Customer needs and wants

Question 2

For marketers which of the following are encompassed by the term product?

Ideas
Demands
Estimations
Services
Goods

Answer 2

Ideas
Services
Goods

Question 3

The ________ refers to the idea that organizations should try to satisfy the needs of consumers while also trying to achieve organizational objectives

Answer 3

Marketing concept

Question 4

Customer value proposition relates to

Answer 4

The benefits customers receive

Question 5

The specific group of existing and potential consumers to which marketers direct their efforts is called the

Answer 5

Target market

Question 6

In marketing the term ______ is used to describe potential customers who have both the willingness and ability to purchase a product

Answer 6

Market

Question 7

The elements in the marketing mix include

Promotion
Analysis
Price
Customers

Answer 7

Price and promotion

Question 8

Identify the steps in the marketing process

Identifying customer needs
Reaching potential consumers
Formulating investment guidelines
Facilitating business negotiations

Answer 8

Identifying customer needs
Reaching potential consumers

Question 9

Prior to the 1930s, most businesses were in the ________ orientation and focused on manufacturing products that were often in short supply

Answer 9

Production

Question 10

_____ is an approach where marketers create fun and memorable opportunities for consumers to directly interact with a brand

Answer 10

Experiential marketing

Question 11

Skills necessary for success in marketing include:?

Ability to work with others
Analytical thinking
Advertising industry experience
Infallibility

Answer 11

Ability to work with others
Analytical thinking

Question 12

Which of the following stages in business is most likely to focus on the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve an organizations goals?

The relationship marketing stage
The production orientation stage
The sales orientation stage
The marketing orientation stage

Answer 12

The marketing orientation stage

Question 13

Which two of the following are recent marketing approaches?

Metics and analytics
Newspaper advertising
Sales orientation
Digital marketing

Answer 13

Metrics and analytics
Digital marketing

Question 14

Which of the following statements regarding Canadian usage of digital technology are correct?

Social media is increasingly accessed on mobile devices
90% of Canadians have mobile phones
We watch more television than online videos
We have been slow to adopt technology

Answer 14

Social media is increasingly accessed on mobile devices
90% if Canadians have mobile phones

Question 15

I’m trying to reach a young adult target with their new SUC, Ford worked with Snapchat to put users inside a true-to-life 3D model if the vehicle. This exemplifies the marketing use of?

Answer 15

Augmented reality

Question 16

Using celebrities or social media users with a large number of followers to help brands connect with their audience members is called

Answer 16

Influencer marketing

Question 17

In marketing the term ______ is used to describe potential customers who have both the willingness and ability to purchase a product

Answer 17

Market

Question 18

______ is rooted in the idea that brands with similar customers but different distribution channels combine efforts to make both more successful.

Answer 18

Partnership marketing

Question 19

Metrics refers to?

Answer 19

Numeric data used to track performance

Question 20

Under the marketing concept firms try to satisfy?

Answer 20

Organizational goals
Consumers

Question 21

Which one is not a recent marketing approach?

Experiential marketing
Metrics and analytics
Advertising on broadcast TV
Digital marketing

Answer 21

Advertising in broadcast tv

Question 22

Which two of the following are necessary in order for consumers to be considered a potential market?

Answer 22

Ability to buy
Willingness to buy

Question 23

Which of the following business philosophies is most likely to focus on manufacturing with no priority given to consumer needs?

Marketing orientation
Production orientation
Marketing concept
Relationship marketing

Answer 23

Production orientation

Question 24

When raising the roof built a “street house” made of cardboard and placed it in an alleyway near a high traffic pedestrian area, they were using what?

Answer 24

Experiential marketing

Question 25

The _______ refers to the idea that organizations should try to satisfy the needs of consumers while also trying to achieve organizational objectives.

Answer 25

Marketing concept

Question 26

Successful marketing is focused on

Answer 26

Customer needs and wants

Question 27

Goods, services and ideas all represent a(n) _______ from a marketers perspective

Answer 27

Product

Question 28

The specific group of existing and potential consumers to which marketers direct their efforts is called the

Answer 28

Target market

Question 29

What do marketers often refer to the are the 4 Ps as?

Answer 29

Marketing mix

Question 30

What are the 4 ps in a marketing mix?

Answer 30

Price
Product
Promotion
Place

Question 31

An organization that focuses its efforts in continuously collecting information about consumers is most likely in the _____ stage

Answer 31

Marketing orientation

Question 32

In Canada the most important trend impacting how marketers do business is

Answer 32

The widespread use of digital technology

Question 33

Typically the goals of an influencer marketing campaign can include

Sales discount
Cancels
Clicks
Purchases

Answer 33

Clicks
Purchases

Question 34

The marketing process involves

Answer 34

Reaching potential consumers

Question 35

Affinity marketing also known as ___ marketing, is based on the idea that brands with similar customers can combined expertise to help each other build brand awareness and revenues

Answer 35

Partnership

Question 36

Which of the following received by targeted customers that will satisfy their needs?

Service element
Products design
Customer value proposition
Customer sales transaction

Answer 36

Customer value proposition

Question 37

The relatively new technology that combines the real world with computer-generated information is called

Answer 37

Augmented reality

Question 38

What is affinity marketing also known as

Answer 38

Partnership marketing

Question 39

What is affinity/partnership marketing?

Answer 39

The idea that brands with similar customers can combines expertise to help each other build brand awareness and revenues

Question 40

Numeric data that is collected and group to track performance is called

Answer 40

Metrics

Question 41

What are the elements in a marketing mix

Answer 41

Price
Promotion
Product
Place