Week 2 - macro/micro environments Flashcards
1
Q
define markting intermediaries
A
business that help the company to promote, sell and distribute it’s products to final buyers
2
Q
factors in microenvironment
A
the company (internal) suppliers marketin intermediaries competitors publics customers
3
Q
define public
A
any group that has an actual or potential interest in or impact on the organisations ability to achieve objectives e.g. media fincnancial public - banks government unions
4
Q
macro environment factors
A
demographic economic natural technological political cultural
5
Q
define economic environment
A
factors that affect consumer purchasing power and spending patterns
