Week 2: Lecture & Chapters (6, 7) Flashcards

1
Q

Theories:

  1. Understanding Behavior Change
  2. Influencing Behavior
A
  1. understanding…
    - Becoming motivated
    - Preparing for action & starting to change
    - Staying on track
  2. influencing….
    - Increasing motivation
    - Helping to get started
    - Overcoming barriers and lapses
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2
Q

Theories for “getting motivated”

A
Getting motivated:
•	Health Belief Model
•	Social Cognitive Model
•	Reasoned Action Approach
•	Self-Determination Theory
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3
Q

Theories for “preparing & change”

A

Preparing for action and starting to change:
• Self-Determination Theory
• Health Action Process Approach

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4
Q

Interference from Impulsive processes

A

• Reflective Impulsive Model

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5
Q

COM-B Model

A

Capability (affecting motivation)
Oportunity (affecting motivation)
Motivation
Behavior (affecting all above)

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6
Q

Behavior Change Wheel

A

“Source of Behavio” (green - in the middle)

“Intervention functions” (red - second layer)

“Policy categories” (grey - last layer)

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7
Q

Theoretical Domains Framework; “TDF”

A
"Source of behavior"
--> OPPORTUNITY
(social & physical)
--> MOTIVATION
(automatic & reflective)
--> CAPABILITY
(psychological & physical)

“TDF domains”
–> OPPORTUNITY
(social & environmental)
–> MOTIVATION
(Identity; Beliefs about capability & consequences; Optimism; Intentions; Goals)
–> CAPABILITY
(Reinforcment; Emotion; Knowledge; Cognition; Memory; Behavioural regulation; Physical skills)

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8
Q

COM-B From Theory to Intervention

3 stages

A

Stage 1: Understand the Behavior

  • Define problem in behavioral terms
  • Select target behavior
  • Specify target behavior
  • Identfy what needs to be change

Stage 2: Identify Intervention Options

  • Interventio functions
  • Policy categories

Stage 3: Identify Content & Implementation Options

  • Behavior change techniques
  • Mode of delivery
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9
Q

“Upward Spiral - Learn from each (re)lapse”

action planning

A
  • Precontemplation:
  • Contemplation:
  • Preparation:
  • Action:
  • Maintenance:
  • Relapse:
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10
Q

The Rubicon Model of Action Phases

A

(1) MOTIVATION (pre-decisional) = choosing

(intention formation)

(2) VOLITIONAL (pre-actional) = planning

(intention initiation)

(3) VOLITIONAL (actional) = acting (intention implementation)

(intention deactivation)

(4) MOTIVATION (post-actional) = evaluating

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11
Q

Information provision (NICE guidelines 2014, book p. 163)

A
  • Outcome expectancies
  • Personal relevance
  • Positive attitude
  • Self-efficacy
  • Descriptive norms
  • Subjective norms
  • Personal and moral norms
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12
Q

(Social Cognitive Theory (Bandura, 1977, 1989))

- SELF-EFFICACY -

A

Self-efficacy

(source of)

  • own experience
  • vicarious experience
  • verbal persuasion
  • emotional arousal

(outcome of)

  • choice
  • effort & persistence
  • thinking & decision making
  • emotional reaction
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13
Q
  • Injunctive norms:

- Decsriptive norms:

A
  • Injunctive norms: how others want you to behave in a certain situation
  • Decsriptive norms: perceptions about how others do behave
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14
Q

Action planning: is a quick detailed planning of performance of the (wanted) behavior and must include atleast on of the following: (4 different categories)

A
  • Context
  • -> environmental: physical or social
  • -> internal: physical, emotional or cognitive
  • Frequency
  • Duration
  • Intensity
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15
Q

Extended Parallel Process Model (4 parts)

A

(EXTERNAL STIMULI)

  • -> Message Components
  • Self-efficacy
  • Response-efficacy
  • Susceptibility
  • Severity

(MESSAGE PROCESSING (first & second appraisals))

  • -> Perceived Efficacy
  • Self-efficacy
  • Response-efficacy
  • -> Perceived Threat
  • Suseceptability
  • Severity

(OUTCOMES)

  • -> No fear:
  • Protection motivation
  • Message acceptance
  • -> Fear:
  • Defensive motivation
  • Message rejection

(PROCESS)

  • -> No fear: Danger control
  • -> Fear: Fear control
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16
Q

Defensive responses:

A

Threat without good recommendations or efficacy evoke defensive responses. Especially in those most vulnerable!

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17
Q

Motivational interviewing:

A

change is elicitated, not imposed on the client. They also articulates and resolve ambivilance.

18
Q

“The Intention-Behavior Gap”

A

describes the failure to translate intentions into action.

19
Q

Implementation intentions:
“If situations X arises, then I will perform goaldirected behavior Y”
Whit help from which 3 definitions…

A
  • When
  • Where
  • How
20
Q

(implementation intentions)
Motivational phase
Volitional phase

A

Motivational phase = setting goals/ intentions

Volitional phase = translate intentions into behavior

21
Q

Dual process theories (in the book called “Theories of Automatic Behavior, Impulsive Behavior, and Habits”)

  • Defined two different ways:
  • Examples of such theories:
A
  • Associative system/ impulsive system/ system1
  • Reasoned system/ reflective system/ system 2
  • – Examples of such theories: —
  • System 1 & System 2 (Kahneman)
  • Hot/cool Framework (Metcalfe & Mischel, 1999)
  • Impulsive vs. reflective system (Strack & Deutsch, 2004)
22
Q

“what about unwanted behavior?”

  • promoting?
  • decreasing?
A

Promoting health-protective behaviors:
–> initiation of a desired response
(attend screening for cancer)

Decreasing (habitual) health-risk behaviors:
–> suppression of an undesired response
(quit smoking)
–> substitution of unwanted response by wanted response
(eating an apple instead of a candy bar)

23
Q

Disrupting unwanted habits: (2 ways)

A
  • Remove or avoid cue

- Utilizing (creating?) new situations

24
Q

Nudging:

A

A nudge is any small feature in the envionrment that attracts our attention and influences the behavior we make

25
“choice-architect”
Nudging is done by a so-called “choice-architect”
26
How is nudging achieved?
- Strategic use of mental shortcuts (biases, heuristics) - We do what most people do (social norms) - We favour the status quo (loss aversion, inertia) - ‘Libertarian Paternalism’
27
Salience
Salience: strength and importance.
28
Nudge + social proof
The effectiveness of a social proof nudge relies on people showing conformity behavior, that is, do what other people apparently did.
29
Nudge + defaults
The default effect, a concept within the study of nudge theory, explains the tendency for an agent to generally accept the default option in a strategic interaction. The default option is the course of action that the agent, or chooser, will obtain if he or she does not specify a particular course of action
30
“Health Belief Model suggests that an environment that encourages healthy behavior should:” - Provide cues - Minimize - Maximize
- Provide cues: - -> to engage in healthy behaviors - -> remove cues to unhealthy behavior - Minimize: - -> costs and barriers associated with engaging in healthy behavior - Maximize: - -> costs of engaging in health-damaging behavior
31
People differ in terms of their responses to innovation and their influence on the behavior of others: (5 categories)
- Innovators - Early adopters - Early majority - Late majority - Laggards
32
Problem-focused approaches include: (8 parts)
- Goal setting - Action planning - Barrier planning/problem solving - Set graded tasks - Prompt review of behavioral goals - Prompt review of outcome goals - Prompt rewards contingent on effort or progress towards behavior - Prompt rewards contingent on successful behavior
33
"How to maximize the effectiveness of media on influencing behavior:”
- Refining communication to maximize its influence of attitudes - The use of fear messages - Information framing - Specific targeting of interventions
34
(the effectiveness of media on influencing behavior) "Refining the message”
- info + peripheral cues leads to attitudinal change in ppl unmotivated to consider particular issues - central processing + peripheral cues helps to enhance effectiveness of interventions
35
”The limitation of the ELM (and other models of attitude change):”
they can suggest means of maximizing attitudinal change, but many other factors will influence whether any attitudinal change or even behavioral intentions are translated into action
36
“The use of fear” - benefits? - additional?
- Interventions based entirely on fear arousal are likely to be of little benefit - If fear messages are used, they need to be accompanied with simple, easily accessible strategies of reducing the fear
37
“Information framing” - most memorable? - most enhancing?
- While some have argued that negative frames are more memorable - others have suggested that positive messages enhance information processing
38
“Audience targeting” (5 factors)
can be based on a number of factors, including... - behavior, - age, - gender, - SES and audiences may also be segmented along more ... - psychological factors, (e.g., motivation to consider change)
39
“Public health programs:”
- Community intervention programs - Worksite public health - School-based interventions - Peer education
40
Information framing: Positive & Negative
Positive –associated with action | Negative –associated with failure to act