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ADMS 1010 > Week 11 (Klein: No logo: Taking aim at the brand bullies, Sidibe: Marketing Meets Mission, Video: Marketing Myopia) > Flashcards

Week 11 (Klein: No logo: Taking aim at the brand bullies, Sidibe: Marketing Meets Mission, Video: Marketing Myopia) Flashcards

Study These Flashcards

ADMS 1010 (11 decks)

Week 1 (Chapter 1: What is critical thinking & Park: Why we should Bulldoze the Business School)

Week 2 (Drucker: Managing Oneself & Mintzberg: The Manager's Job: Folklore and Fact)

Week 3 (Chapter 2: Claims, Chandler: The Enduring Logic of Industrial Success, & Schumacher: Small is beautiful: A study of economics as if people mattered)

Week 4 (Chapter 3: Evidence, Friedman: The social responsibility of a business is to increase its profits, Posner: Milton Friedman was Wrong, & IPCC Fifth Assessment Report)

Week 5 (Chapter 4: Underlying Assumptions, Corporate Finance Institute: Neoclassical Economics and Assumptions, Ragan: Adam Smith's greatest legacy is his balanced approach,

Week 7 (Chapter 5: Causal Claims, Kaplan & Norton: Balanced Scorecard, Barker,… The Future of ESG… is Accounting)

Week 8 (Chapter 6: Techniques of Persuasion, Mazzucato: The Value of Everything)

Week 9 (Martin: The High Price of Efficiency, Video: The Story of Stuff and Where Amazon Returns Go)

Week 10 (Chapter 7: Write a Persuasive Essay, Herzberg: .... How do you motivate employees, Video: Sandel: What money can’t buy, Pink: Drive)

Week 11 (Klein: No logo: Taking aim at the brand bullies, Sidibe: Marketing Meets Mission, Video: Marketing Myopia)

Week 12 (Kiechel: The Management Century, Alperovitz: The New-Economy Movement)

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