Week 11

Question 1

Local identity

Answer 1

made up of ethnic values, practices, traditions of the local identity communal group

Question 2

Global identity

Answer 2

adopt and embrace international practices and values over local. Keep up with latest trends, technological advances, etc.

Question 3

Three types of shows in demand in Global Market

Answer 3

• Action
• Drama
• Reality Television

Question 4

Three Layers in E.Netizen Identity

Answer 4

Gliding e.netizen identity (surface layer):
Stronger ties to local culture and view Internet and technology as an information source and hobby
Interfaced e.netizen identity (mid-layer):
Moderately strong ties to global Internet community as well as to local community in real time
Fixated e.netizen identity (mid-layer):
Strong attachment and solidarity to Internet community and continuously connected to Internet

Question 5

E.netizen identity

Answer 5

composite identity shaped by technology, popular culture, and mass consumption.

Question 6

a. Exclusive

Answer 6

loyal to the Internet community, their main connection to the world

Question 7

b. Evolved

Answer 7

multifaceted and network-based social group identities, comfortable borrowing identities

Question 8

c. Explorers

Answer 8

as consumer-based identity, in search of next big thing

Question 9

Inverted pyramid of e.netizen identity

Answer 9

Gliding e.netizen identity
Interfaced e.netizen identity
Fixated e.netizen identity

Question 10

Gliding e.netizen identity

Answer 10

surface level. Weaker attachment with wired community. Stronger ties with local culture and Internet viewed as hobby and way to gather information

Question 11

Interfaced e.netizen identity

Answer 11

moderately strong ties to Internet. Global Internet and local community ties. Connected to Internet for news, trends, selective buying

Question 12

Fixated e.netizen identity

Answer 12

deep-layer. Strong attachment and solidarity to e.netizen identity. Continuously connected to Internet, living their daily reality via virtual reality

Question 13

Spatial Zone Dialectics

Answer 13

Internet provides privacy and anonymity and shared communal space

Question 14

Temporal Zone Dialectics

Answer 14

Internet has contracted and expanded space and time, allowing individuals to move between monochronic and polychronic time.
Multitrack vs Monotrack focus