week 11

Question 1

whats a line manager?

Answer 1

can delegate authority, sets goals, hires employees, make policy, and influences work of others (e.g., CEO, vice president of manufacturing)
-participates in desion making
-skills in handling ppl are needed

Question 2

what are staff people?

Answer 2

-have no direct authority but indirectly influence others’ work
-receivers order from line managers
-Skills in communication (writing and oral) are needed
-PR is a staff function

Question 3

account executive

Answer 3

Direct contact with client and handles most of the day-to-day activities

Question 4

Assistant account executive

Answer 4

• Routine maintenance work such as compiling media lists, gathering information, writing rough drafts

Question 5

in house pr

Answer 5

Deep understanding of the product/industry and the company culture/objectives
-company focused

Question 6

agency pr

Answer 6

Managing very different accounts/clients at the same time

Question 7

In-house PR versus Agency PR work

Answer 7

IN-HOUSE
Less daily pressure, more long-term results Less turnover, more stability
Higher starting salary, may have better benefits, more opportunities for profit sharing, stocks
Can have more emphasis on management See impact, part of big picture

AGENCY
Gain eclectic amount of experience quickly (Short term)
Rapid advancement, partly due to high turnover, intense pressure, billing
Fast paced, more exciting, and more networking opportunities
Learn a variety of skills, more public relations resources available
High emphasis on practical skills to start

Question 8

whats proactive and reactive

Answer 8

proactive:preventing problems before they arise
reactive: reacting only after problems arise

Question 9

whats CSR?

Answer 9

Corporate Social Responsibility is the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.

Question 10

global public relations

Answer 10

The planned and organized effort of a company, an institution, or a government to establish and
build mutually beneficial relationships with the publics of other nations
Dealingwithforeignpress,employees,customers,vendors,communitiesandgovernment official in multiple nations
 Due to many reasons (e.g., global economy, emergence of social media), almost all PR activities has international aspects.
 Cross-national, cross-cultural poses challenges
 New technologies facilitate international PR activities and efforts

Question 11

non profit org

Answer 11

Main purpose of nonprofit organizations is to serve the public interest.
Do NOT distribute money to shareholders or owners. foster goodwill, social responsibility

Question 12

Is a crisis unpredictable?

Answer 12

Not really! Only 14% unpredictable and 78% caused by mismanagement
Crisis management could be depending on how much PR influences an organization in the management level.

Question 13

levels of influence of pr on an org

Answer 13

advisory:Line managers has no obligations to take recommendations from PR people
Compulsory-Advisory:Organization policy require line managers to listen to PR people before making a decision
Concurring Authority:The highest level of influence
PR department needs to approve all materials of communications with audiences.