Week 11 Flashcards
1
Q
Examples of service industries:
A
Air NZ, Child care, Cleaning, Education, Hairdresser etc
2
Q
The expanded marketing mix:
A
People, Physical Evidence, Processes, Partnerships
3
Q
What differentiates services from goods?
A
Services are not tangible, they are produced and consumed at the same time, cannot be used for future use
4
Q
Atmospheric variables important when providing services:
A
exterior, interior, store layout, displays, welcoming kind and tidy employees
