Week 10

Question 1

What is a supply chain:

Answer 1

A system of producing and getting products to end users

Question 2

Supply chain management:

Answer 2

the process of managing each stage of the supply chain

Question 3

A marketing channel is:

Answer 3

a set of interdependent organisations involved in making a product or service available to users

Question 4

How channel members add value:

Answer 4

by bridging time, place, and possession gaps that seperate goods and services from those who use them

Question 5

Marketing channel selection:

Answer 5

Customer characteristics, product attributes, type of organisation, competition, marketing environmental forces, characteristics or intermediaries

Question 6

Vertical marketing system:

Answer 6

combines successive stages of production and distribution under single ownership, channel leadership is established through common ownership

Question 7

Conventional marketing channel:

Answer 7

consists of one or more independent producers, wholesales, and retailers, each a seperate business selling to maximise its own profits

Question 8

Horizontal marketing system:

Answer 8

Two or more companies at the same level work together

Question 9

Strategic issues in retailing:

Answer 9

location of store, making sure it is in a place of your target market.
store image, product, service and store quality.

Question 10

What is wholesaling

Answer 10

products are bought for resale. wholesales sell to other business rather than to consumers