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pom > WEEK 1 - WEEK 2 > Flashcards

WEEK 1 - WEEK 2 Flashcards

1
Q

the process of getting people interested in your company’s product or service

A

Marketing

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2
Q

pertains to all aspects of a business, including product development, distribution methods, sales, and advertising

A

Purpose of Marketing

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3
Q

idea of having a product campaign that takes place online or on social media

A

INTERNET MARKETING

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4
Q

optimizing content on a website so that it appears in search engine results

A

SEARCH ENGINE OPTIMIZATION

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5
Q

publish blogs and write about a brand’s industry to nurture the interest of potential customers who browse the internet for information

A

BLOG MARKETING

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6
Q

through print materials, businesses continue to sponsor articles, photography, and similar content in the publications their customers are reading

A

PRINT MARKETING

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7
Q

brands pay a search engine to place links on pages of its index that get high exposure to their audience

A

SEARCH ENGINE MARKETING

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8
Q

aside from commercials, marketers now put money into creating and publishing all kinds of videos that entertain and educate their core customers.

A

VIDEO MARKETING

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9
Q

increase sales and overall revenue

A

Revenue Growth

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10
Q

capture a larger portion of the market

A

Market Share Expansion

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11
Q

attract new customers to the business

A

Customer Acquisition

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12
Q

increase recognition and awareness of the brand

A

Brand Awareness

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13
Q

ensure customers are pleased with products and services

A

Customer Satisfaction

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14
Q

optimize marketing costs while maximizing results

A

Cost Efficiency

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15
Q

establish the brand as a leader in innovation and creativity

A

Innovation Leadership

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16
Q

include print media, billboard and TV advertising, flyer and poster campaigns and radio broadcast advertising

A

TRADITIONAL MARKETING

17
Q

strategies that are consumer focused, offers products and services based on what the target market desires rather than what the company wants them to have

A

CONTEMPORARY MARKETING

18
Q

customers prefer products that are inexpensive, affordable, and widely available

A

PRODUCTION CONCEPT

19
Q

customers will always prefer and patronize products of high quality

A

PRODUCT CONCEPT

20
Q

aggressive selling and promotional efforts

A

SELLING CONCEPT

21
Q

considers the needs of both the customer and the product offered, to provide a solution to the customer’s actual or perceived problem

A

MARKETING CONCEPT

22
Q

goes further to include considerations that protect the customers’ well-being and interests, as well as the interests of the environment and society

A

SOCIETAL MARKETING CONCEPT

23
Q

all marketing activities are for the purpose of establishing, maintaining, and strengthening meaningful long-term relationships with customers

A

RELATIONSHIP MARKETING CONCEPT

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