w3-w5

Question 1

focuses on building and maintaining long-term relationships with customers

Answer 1

RELATIONSHIP MARKETING

Question 2

achieve superior product attributes and features that are different from industry competitors

Answer 2

DIFFERENTIATION

Question 3

concentrated on a relatively small but profitable market

Answer 3

FOCUSED

Question 4

RETAILERS

Answer 4

FORWARD INTEGRATION

Question 5

SUPPLIERS

Answer 5

BACKWARD INTEGRATION

Question 6

COMPETITORS

Answer 6

HORIZONTAL INTEGRATION

Question 7

Give 5 marketing microenvironment

Answer 7

COMPANY
SUPPLIERS
MARKET INTERMEDIARIES
CUSTOMERS
COMPETITION
PUBLICS

Question 8

give 5 marketing macroenvironment

Answer 8

POLITICOLEGAL
TECHNOLOGICAL
NATURAL
ECONOMIC
BEHAVIOR GRAPHIC

Question 9

selling all of a company’s assets

Answer 9

LIQUIDATION

Question 10

halting or reversing declining sales

Answer 10

RETRENCHMENT

Question 11

selling a division or part of an organization

Answer 11

DIVESTITURE

Question 12

create the demand for products and services

Answer 12

CUSTOMERS

Question 13

existing products or services into a new geographical area

Answer 13

MARKET DEVELOPMENT

Question 14

improvement of current products

Answer 14

PRODUCT DEVELOPMENT