7 - 8

Question 1

• purchase products and services for personal consumption

Answer 1

Buying Behavior of Individuals

Question 2

• structured buying decision and processes

Answer 2

Buying Behavior of Organizations

Question 3

is the process of dividing a market homogeneous parts or groups

Answer 3

Market Segmentation

Question 4

where the population is located, divides the market by region,cities,urban and rural areas

Answer 4

GEOGRAPHIC

Question 5

general characteristics of the population, such as group of males and females

Answer 5

DEMOGRAPHIC

Question 6

psychological profile of consumers

Answer 6

PSYCHOGRAPHIC

Question 7

most indicative of purchase behavior

Answer 7

BEHAVIOR GRAPHIC

Question 8

is the group of individuals with specific characteristics to whom the company has decided to focus its marketing efforts

Answer 8

Target Market

Question 9

financial means to afford the purchase

Answer 9

Financially capable

Question 10

must be within physical reach permit product distribution

Answer 10

Reachable

Question 11

must react similarly to specific marketing stimuli

Answer 11

Homogeneous

Question 12

process of communicating the image of a brand into the minds of consumers

Answer 12

Positioning

Question 13

3 types positioning

Answer 13

Unique
Beneficial
Credible

Question 14

identification brands of a competitive brands position using two variables (price and quality)

Answer 14

Perceptual Mapping

Question 15

must be consistent and communicated effectively to its target market

Answer 15

Communicating Branding Positioning